Hear From Our Franchisees

Why ASP Is the Clear Choice

A recent survey of our franchise owners from the Franchise Business Review placed ASP among the top franchises in the
nation when it comes to franchise satisfaction. Take it from them, ASP offers a clear path to a brighter future. Should you be granted an ASP franchise, we expect you’ll feel the same way. We take great pride in the satisfaction of our franchise owners. You will have the opportunity to talk to more of our many satisfied franchise owners as you move forward in the process.This high level of franchise satisfaction is a direct result of the comprehensive support and services we offer.

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  • America's Swimming Pool Company,

    Being an ASP franchise owner is an enjoyable way to work every day

    “I’ve been a swimming coach for several years, so being around water is what I love. ASP understands the pool business. I was looking for a franchise and the conversation I had with them was fantastic. They are always only a phone call away when I need help.

    Being an ASP franchise owner is an enjoyable way to work every day.”

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  • America's Swimming Pool Company,

    I’ve tripled my total income.

    After enjoying 19 years of successful and steady growth in my pool service business, I came to a point where it was clear that I needed to partner with a person or entity that could help me with the business processes necessary to continue and even accelerate the growth and profitability of the company. Enter ASP. With the guidance and accountability of my partners at ASP, some significant and positive changes have been made. The company is now more robust and is positioned well for further growth. Since I have come on board with ASP, I’ve tripled my total income and I am a better business man

    Read more of Herschel's story here

    Dallas, TX

    2016 Highest Gross Sales Award

    2016 Founders Club

    2015 Top Sales Award
    2015 Founder’s Club Award
    2015 The Big 2.0 Award
    2014 Highest Gross Sales Award
    2014 Founder’s Club Award
    2013 Highest Gross Sales Award
    2013 Founder’s Club Award
    2012 Chairman’s Club Award

    2011 Franchisee of the Year Award

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  • America's Swimming Pool Company,

    ASP allows me to be able to be my own boss.

    ASP allows me to be able to be my own boss, yet they provide me with the best operational support and training I've seen in any franchise. As a military man, I'm used to taking plans of actions and executing them. ASP has an extensive and thorough operations manual and a proven, successful operations plan. All I have to do is follow it! It can't get any better than that!

    After my initial training at pool school, ASP assigned me a coach and mentor. My mentor worked diligently with me during the first twelve weeks, answering all my questions and providing much-needed guidance. We spoke numerous times a week. When I became busier, he was there to guide me through situations I was unsure how to approach. It is great to have this resource available, and we still communicate often!

    ASP offers an easy, proven, successful, and highly effective operations plan. From the marketing support, the professional truck wraps, direct mail, to pool ops (which by the way, our customers love!); all these things just scream to the customer: professional, serious business, reliable and accountable pool services. And of course, the support I've received from my coach and the ASP Team!

    Truth be told, I did not expect to grow this fast! In just three months in business, I had to hire two employees and purchase a second truck to cover all the accounts I had acquired. Even during the busy season, I get phone calls for new accounts. We plan to continue growing! There is a need in Reno for good, reliable pool service and the ASP name is getting passed around with positive reviews! Next year, I plan on hiring two more employees and purchasing a third truck. We will also be focusing on obtaining more commercial accounts.

    What are you waiting for? It doesn't get any better than this! Go ahead, dive in (pun intended), and become an ASP franchise owner!

    Reno, NV
    24 years of service in US Navy
    2015 Veteran’s Franchise Winner
  • America's Swimming Pool Company,

    ASP Franchising has provided me with the training I needed.

    I began looking for franchise opportunities while I was still active on duty in the Marine Corps, and looked at every option out there. I wanted an opportunity where I can own my own business while still applying my mechanical skills from being a KC-130 pilot. ASP seemed like the perfect opportunity where I can utilize my skills in the swimming pool industry. We started out operating our small business from a home office and quickly began to outgrow our space. Our business has been going great, so we rented space to house our equipment and vehicles. Now, we have built a showroom in that space to fully display everything we have to offer.

    ASP Franchising has provided me with the training I needed, and I always know I have the support from the corporate team. When I started, I would call ASP for assistance at least once a day, and they were always there to help. Now, I call them just to chat since we have built relationships with each other. The ASP team has always been there to help as my business has grown.

    Overall, I am impressed with the team at ASP. They have had zero turnover within the company and has made it a priority to grow the support of their team as the franchise system grows.

    Springfield, VA
    4 years of service in Air Force and 26 years of service in Marine Corps
    2012 Best New Franchise Start Award
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  • America's Swimming Pool Company,

    We appreciate the support that the ASP team has set up.

    Our family has been in franchising since 1990. We have owned two other franchising systems. As franchise brokers, we have helped dozens of people find their perfect franchise. My son and I chose ASP because we knew what to look for in a franchise. We have spent over a year looking into ASP's franchise system. We knew what the FDD and the support should look like. We appreciate the support that the ASP team has set up.

    Galveston County, TX
    Rich Greer served 4 years in Air Force
  • America's Swimming Pool Company,

    We've grown beyond my expectations.

    I started this franchise as a backup plan in 2008 while I was working as a Pharmaceutical sales representative for a large corporation. Over the next five years, it has grown beyond my expectations. The transition from being successful with a large corporate entity to being a successful small business with ASP was a dream come true. I never imagined that a pool company would provide me the peace of mind of running a 1+ Million dollar a year company rather than being under the stress of a Fortune 500 company.

    ASP has provided an excellent work/life balance that I could not get from a large company. ASP has provided me the freedom to pursue my entrepreneurial drive, and you can make this as small as or big as you like. The ability to expand and grow relationships with my community, knowing I have control of my success is what makes ASP a home run. The training, support, technology and customer service ASP teaches sets it up to be far superior to other pool companies. The program that ASP Franchising provides, I can think of no better way to start your own business.

    Destin, FL

    2015 Founder’s Club Award
    2014 Founder’s Club Award
    2013 Founder’s Club Award
    2012 Highest Gross Sales Award

    2012 Founder’s Club Award
    2011 Location Sales Increase Award
    2010 Franchise of the Year Award

    2010 Location Sales Increase Award

  • America's Swimming Pool Company,

    A system that works.

    I chose ASP because they simply had a system that works. My background is in the service industry, and I have been self-employed the majority if my life. ASP has taught me everything I need to know about the pool industry. I have not had to leave a job unfinished thanks to ASP's technical support. I contribute a lot of my success to the support and marketing plan I have at ASP, and the other part is just the drive to build something successful. If you don't mind working and getting your hands dirty, then this is by far the best business.
    Palm Harbor, FL
  • America's Swimming Pool Company,

    Gave me the confidence I needed.

    ASP has prepared the foundation to start my own business. The education I received at Pool School gave me the confidence I needed since I began knowing nothing about swimming pools. I am now an expert at swimming pool maintenance and repair.

    What drives our business is the support from our customers. By following ASP’s program for direct mail, web and social media presence, we started gaining a good client base. Over time, our customers have left many great Google reviews. In Montgomery, we beat our competition with our outstanding Google reviews. Our customers also give us great recommendation through referrals and word of mouth. Google works! With the system ASP has in place franchise owners are encouraged to get Google reviews and the team at ASP always acknowledges a website and social media report.

    Above all, I put my faith first. I don't execute until I feel like the decision is right. It's all about service and helping others. We will do the right thing even if it cost us.

    Montgomery, AL
  • America's Swimming Pool Company,

    ASP is a secret weapon!

    Working with ASP Franchising has taken the unknowns out of starting our own business. The information, support, and advice this franchise company offers has been a tremendous asset. They are always available to answer questions, from simple bookkeeping issues to giving advice on the buy-out of an existing pool company. This doesn't even include their assistance in solving mechanical issues! Pool cleaning and maintenance is just a part of owning an ASP franchise. Having ASP there to help with the operations side of the business is like having that secret tool that the competition doesn't have.

    Charlotte, NC

    2014 Franchise of the Year Award
    2014 President’s Club Award

  • America's Swimming Pool Company,

    Rewarding and profitable!

    I truly enjoy working with the ASP leadership and my business has grown every year I've owned it. I began my franchise ownership with many years' experience in business, but none as an owner. Fortunately, the decision to join the ASP family has been both rewarding and profitable! I look forward to many more years as an ASP franchisee.
    Charleston, SC

    2015 President’s Club Award
    2014 Chairman’s Club Award
    2013 Chairman’s Club Award
    2012 Chairman’s Club Award
    2011 Location Sales Increase Award

  • America's Swimming Pool Company,

    I would do it again!

    Would I do this opportunity again with ASP?


    St. Simmons & Savannah, GA

    2015 Franchisee of the Year Award
    2015 President’s Club Award
    2014 President’s Club Award

  • America's Swimming Pool Company,

    We've grown bigger than many of our competitors.

    I have been part of the ASP family and system for just over a year now, and my experience has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client's backyard. The growth that we see here in Arizona has been incredible. We have beaten our goals that we set to achieve, and the future is only brighter. We now have four full-time guys running routes and doing repairs. We have grown bigger than many of our competitors in one year that has been in business for over ten years.
    Mesa, AZ

    2016 Franchise of the Year

    2015 Chairman’s Club Award
    2014 President’s Club Award

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  • America's Swimming Pool Company,

    I looked at several other business models.

    The ASP franchise system has a proven business model for success. The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable. I looked at several other franchise concepts that offer similar business models, but ASP provided the most realistic, (non-pie in the sky) projections. The start-up costs were very reasonable. Anything is attainable, it just takes hard work and dedication. You get out what you put in, and ASP is a great team to be a part of.

    Ocala, FL

    2015 Founder’s Club Award
    2014 Chairman’s Club Award
    2013 Best New Franchise Start

    2013 President’s Club Award

  • America's Swimming Pool Company,

    From the basics to bookkeeping.

    A lot of people ask the question, ‘Why a franchise?’ Anyone could go out there and open up a pool business, but ASP trains you on all the proper techniques, all the wiring, all the plumbing, how pumps work, and you can’t get that opening up your own business. So ASP has done more than just that. They've trained you from the basics of chemicals all the way to bookkeeping, so Pool School has been phenomenal, and you couldn't ask for a better facility or group of people.

    Covington, LA
  • America's Swimming Pool Company,

    Nervous start to successful sale!

    Now that the dust is settling on the sale of my franchise, I want to take the time to thank both of you for the support you have given me over the years to make my investment with ASP a success.

    A little more than five years ago I was surveying franchises of all types, looking for the right business for my circumstances. I was at an age where I knew I had a limited time to work, and I wanted a business I could develop into something I could sell to assist with my retirement.

    During the first year, there were quite a few hot afternoons in customer back yards on the phone with one or the other of you talking me through some task that had me stymied. There were a few times I thought I was going to have to leave the site with my tail between my legs and just acknowledge to the customer that I couldn't fix the problem. But you got me through it every time. I am appreciative of your patience.

    Over the subsequent years, the programs and support offered by ASP have enabled me to grow my business into a viable asset and the successful sale of the business has completed my five-year plan. As I retire, I want to acknowledge the role the two of you have played in my success and wish you the best with your plans to continue developing ASP as the premier pool service business in the country.

    Norcross, GA

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