State of the Business
2015 kicked off to a good start at the annual ASP pools franchise owners meeting in January. Franchise owners from across the nation gathered in Atlanta to discuss how ASP is doing as a whole, how individual pools franchises are doing, and where improvements could be made. The conference was well attended with over 95% of franchise owners there. CEO and Founder, Stewart Vernon said this was the best meeting in eight years!
In the beginning, a discussion was held on the state of the business for 2014. In this part of the meeting, Stewart Vernon shared with pools franchise owners the tangible part of the business—2014 statistics and growth of the company.
In 2013, the top 5 ASP franchises produced average sales of 1.1 million, and in 2014 that number grew to 1.3 million on average from the same top 5 franchise locations.
As exciting as these numbers are, the top 10 numbers were even more proof that the company is growing. In 2013, the top 10 locations produced 8.4 million in sales on average, and in 2014 that number grew to 10.2 million in sales on average by our top 10 franchised locations. That is an increase of 1.8 million in revenue over the course of one year! These numbers are important as they represent established franchises continuing to do well year after year. As the company grows and adds more pools franchise locations, the revenue of the company as a whole will grow as well, but if the established franchises are continuing to perform, it signifies that the marketing presentations, the website and anything else the company puts out there to promote growth is working.