Investment Information

Join the Nation’s Leading Pool Cleaning Franchise

If you’re looking to build a business by partnering with a franchise, you’ve come to the right place. ASP – America’s Swimming Pool Co. has a 99% success rate, with an average growth rate of 65% year over year. There are 11 million pools in the United States—all of them need service, and half of them already receive it. With our premium service, trusted name, and little-to-no competition, we are poised to dominate the pool service industry even further.

What It Costs to Own an ASP Franchise

The total initial investment needed to begin operation of an ASP is between $75,000 and $100,000. The initial capital needed for the launch is approximately $58,000, which includes the franchise fee, the business outfittings and the initial marketing expense. Additional capital may be needed for the first 6 months of operations. The additional capital needed ranges from between $15,000 to $35,000, based on the size of the territory. This does not include your personal living expenses during the start-up process.

Franchise Fee

Begins at $32,000, though the average is $36,000. Cost is determined by the territory and size of the population in the area.

Ongoing Fees

  • Royalty Fee: 4% to 8% (with an average of 5.5%). The more successful your business, the lower your royalty rate!
  • Marketing Fund: 1% goes toward the National Brand Development Fund.
  • PoolOps: $120 monthly, plus $20 per vehicle.
  • Website & Technology Fee: $350 monthly

How We Beat the Competition

ASP is America’s leading pool franchise partly because our industry is still in a significant growth stage. The pool service industry is largely fragmented, with very little national presence. In these circumstances, franchisees that offer professional service at affordable prices are poised for success.

Become a Part of Our Successful Swimming Pool Franchise

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Hear From Our

Successful Franchisees

  • America's Swimming Pool Company

    "We've grown bigger than many of our competitors."

  • America's Swimming Pool Company

    "ASP is a secret weapon!"

  • America's Swimming Pool Company

    "Rewarding and profitable!"

  • America's Swimming Pool Company

    "We've grown beyond my expectations."


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