Powerful Marketing & Branding
As an ASP Franchisee, Your Presence Will Be Known
Just like Nike is known for superior sports gear and McDonald's is known for its burgers, your brand is imperative to the success of your business. To generate more business, people should know what you are selling. At ASP – America’s Swimming Pool Company, we are the emerging name for premier pool cleaning and repair services. Clients across the nation turn to us for their swimming pool needs. That level of recognition comes from hard work and excellent services. When you join our franchise, you will have the backing of such strong branding and industry presence.
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What You Can Expect From ASP
One of the first questions new franchise owners have is how they will obtain new customers. There is an average of 11 million pools in the United States, with only half using a pool cleaning service. This means you have a large margin for growth. We provide each business owner with the addresses of every residential and commercial pool in your territory and also expand on each potential clients’ income and other demographic data.
With such comprehensive profiles of each customer in your region, you can focus your marketing funds on strategies that will result in more profit.
Our other marketing advantages include:
- Rights to use the brand of the #1 pool cleaning company in the U.S. within your own exclusive territory.
- Your corporate identity package, including your trademark-protected name and logo, along with professional promotional materials.
- A strong online presence, including your own individual search-engine-optimized website and promotion from the primary ASP corporate website.
- A step-by-step, ten-week marketing action plan that takes all of the guesswork out of building the business.
- In-house public relations and marketing support.
- ASP signage, including decals for your service vehicles.
- Clear, effective sales and marketing training in your “ASP Pool School” curriculum.