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About ASP - America’s Swimming Pool Company

America’s Most Trusted Swimming Pool Franchise

ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia. He started ASP out of a desire to provide high-quality, honest pool services at an affordable price. Over the last two decades, ASP has met this goal (and then some) through our incredible franchisees. We’ve earned the trust of customers and have established locations across the nation. Our customers love our service because we make their pools look beautiful, last longer, and stay cleaner—giving them more time to enjoy life poolside. Today, our brand is servicing pools throughout more than 400 American cities.

The Benefits of Being an ASP Franchise

Our franchisees are growing more successful every day, and the franchise industry has noticed! ASP has been included on Entrepreneur’s Franchise 500® since 2011, positioning us as one of the most trustworthy franchise opportunities for swimming pool professionals. Our honors don’t stop with the Franchise 500—we’re also included on Franchise Business Review’s list of the best low-cost franchises to buy.

Our franchise owners receive benefits such as the following:

  • Reliable brand reputation
  • World-class training
  • Advanced systems and technology
  • Original marketing strategies
  • Exceptional franchisee support

The Swimming Pool Business Plan That Works

At ASP, our mission is to find honest, hard-working people who want to own their own business, ensuring they follow the standards that have made hundreds of business owners successful nationwide. After all, success for our locations begins with our quality as a brand. We provide our franchise owners with reliable support and offer the best resources in the industry. As a result, our locations are always ready to show customers why ASP is the most trusted pool service company in the country, and we can empower franchisees to fulfill their dreams of becoming successful business owners!

If you’re interested in opening your own ASP swimming pool service franchise, contact us today at (800) 734-7886.

Hear It From Our Successful Franchise Owners

At ASP - America's Swimming Pool Company, we pride ourselves on equipping our franchisees with the tools and resources they need to help their businesses grow.

See More Testimonials
Picture of a backyard with a pool

Steps to Ownership

  • Get Started with
    Education & Information
  • Review Our Franchise
    Disclosure Document
  • Meet the ASP Staff at
    Meet Your Team Day
  • Get Awarded With A
    Franchise Territory
  • Sign the Franchise
    Agreement
Learn More

Part of the Authority Brands Family

  • ASP - America's Swimming Pool Company
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  • The Cleaning Authority
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  • Mister Sparky
  • Mosquito Squad
  • One Hour Heating & Air Conditioning