About ASP - America’s Swimming Pool Company
Become an Owner
ASP technician performing pool cleaning services with net

Nationally Trusted & Recognized Swimming Pool Franchise

ASP - America’s Swimming Pool Company was founded in 2002 by Stewart C. Vernon in Macon, Georgia out of a desire to provide high-quality, honest pool services at an affordable price. Over the past twenty years, ASP has not only achieved this mission but surpassed it, thanks to the dedication of our exceptional franchise owners and established business framework. Our commitment to excellence has earned the trust of customers nationwide, establishing a robust presence across the country. ASP’s services enhance the pool’s appearance, longevity, and cleanliness, providing customers with more time to enjoy life and utilize their outdoor spaces in the cities we proudly serve nationwide.
Two ASP trucks parked outside

The Benefits of Being an ASP Franchise

Our franchise owners are increasingly thriving and gaining recognition in the franchising industry. ASP has been included on Entrepreneur’s Franchise 500® since 2011, positioning us as one of the most reliable franchise opportunities for swimming pool professionals. Our honors don’t stop with the Franchise 500—we’re also included on Franchise Business Review’s list of the best low-cost franchises to buy.
  1. Reliable brand reputation
  2. Advanced systems and technology
  3. Original marketing strategies
  4. Full training to become a Certified Pool Operator
  5. Exceptional franchisee support

Meet the Team

ASP Team Member
Stewart Vernon
Founder
ASP Team Member
Jimmie Meece
Brand President
ASP Team Member
Kevin Noggle
Vice President of National Accounts & Vendor Relations
ASP Team Member
Mac Leskosky
Vice President of Operations
ASP Team Member
Shaun Hurley
Director of Training
ASP Team Member
Meghan Meece
Director of Marketing
ASP Team Member
Shelly Smith
Office Manager
ASP Team Member
Casey Sloan
Operational Support Advisor & Flight Operations
ASP Team Member
Roger Ewart
Franchise Development Manager
ASP Team Member
Stephanie Fritz
Communications Manager
ASP Team Member
Megan Cummings
Marketing and Direct Mail Specialist, Events Coordinator
ASP Team Member
John Bodden
Operations Support Advisor
ASP Team Member
Toni Walker
Marketing Specialist
ASP Team Member
John Baldschun
Merger & Acquisition Consultant
ASP Team Member
John Hutchinson
Operational Support Manager
ASP Team Member
Brad Cole
Technical Support Consultant
ASP Team Member
Bram Schad
Director of Pool Construction
ASP Team Member
James King
Seasonal Market Consultant

Hear It From Our Leading Franchise Owners

ASP - America's Swimming Pool Company is dedicated to empowering our franchise owners with the necessary tools and resources to fuel the growth of their businesses.
If you’re interested in opening your own ASP swimming pool service franchise, contact us today at (888) 663-1556.

The Swimming Pool Business Plan That Works

At ASP, our core mission revolves around discovering individuals of integrity and strong work ethic who are eager to venture into entrepreneurship. We are committed to guiding them in upholding the high standards that have driven numerous entrepreneurs to success nationwide. The foundation of success for our locations lies in the quality of our brand. By providing robust support and access to exceptional industry resources, we empower our franchise owners to exemplify why ASP is a highly trusted pool service company while guiding them in fulfilling their dreams of becoming business owners!

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