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Authority on Pools: ASP Annual Owners Meeting Brings Franchise owners Together in 2020

February 11, 2020

ASP – America’s Swimming Pool Company – recently held its 13th annual owners meeting in Destin, Florida. ASP franchise owners, key employees, national partners, and motivational speakers attended the two-day conference as the company came together at the beautiful Sandestin Golf and Beach Resort. Every year at the ASP owners meeting, the company celebrates its successes, recognizes achievements, and focuses on what’s new for the upcoming year. The theme for this year’s meeting was Authority on Pools. ASP’s partnership with Authority Brands has been beneficial to the health of the company, and has helped our organization to rise above the competition in the swimming pool industry. In 2020 ASP will continue to stand out as the nation’s leading pool service franchise as it expands into new locations across the U.S. ASP’s mission is to create superior value for customers by leveraging technology, knowledge, higher standards, and an unending pursuit of excellence. The owners meeting provided the opportunity to reflect on another successful year as well as the chance to plan ahead for what the future holds. Franchise owners invested in their future with ASP as they learned how to take their swimming pool franchises to the next level.

An Inspiring Event

The annual ASP Owners Meeting is coordinated by staff members who work tirelessly to make sure the event is successful. The goal is that ASP franchise owners who attend will be inspired and re-energized as they prepare for the 2020 pool season. As franchise owners engage in meaningful networking conversations, learn from the experiences of their peers, participate in breakout sessions, and hear from honored guest speakers, they leave the meeting with a strengthened resolve to reach new heights with their businesses this year. Even the location and venue of the event helps recharge franchise owners. Destin, FL is home to some of the most pristine beaches in the country, and with the ocean as a backdrop, the annual meeting provided the opportunity for franchise owners to relax, reconnect, and refresh their determination to pursue success with ASP. Pools are just one part of the equation when it comes to working with ASP, and the company’s franchise owners learned what else it takes to elevate their business operations.

Learning from an NFL Champion

This year’s ASP Owners Meeting attendees were privileged to hear from former NFL Super Bowl champion Ben Utecht. Ben began a successful football career with the University of Minnesota Gophers. He went on to play for the Cincinnati Bengals, and later won the Super Bowl with the Indianapolis Colts in 2007. After injury brought an end to his football playing days, Ben became a nationally recognized motivational speaker, captivating audiences with presentations on corporate culture and team leadership. He is also a published author and Dove Award nominated singer. Franchise owners at the ASP Owners Meeting were motivated by his keynote address as it taught them how to create a championship culture for their business operations.

Emphasizing ASP’s Core Values

Everything ASP does, including the company’s owners meeting, is centered on its mission statement and core values. Employees and franchise owners understand the importance of working together for the common goals of ASP. Pools are an important part of how the company serves its customers, but ASP’s aim is to create the best possible value for its clients and strive for excellence in all that it does. A focus on ASP’s core values at the Owners Meeting helps ensure that franchises are continuing to uphold the standards that ASP was built upon. The organization’s core values are easy to remember with the acronym ASP CARES.

Acting with Integrity

Superior Knowledge

Passion for our Company

Customer Focus

Accountability and Discipline


Excellence in All We Do

Safety First at All Times

The ASP core values influence every decision at ASP, and have helped the company rise above the competition in the swimming pool industry. Emphasizing these values at ASP’s Owners Meeting serves as a reminder of what it means to be part of the ASP family. At ASP, pools are not the only things that matter. Taking care of the customer is ASP’s number one priority, and the focus on providing superior service is what has earned ASP the reputation as the nation’s top pool service franchise.

Owners Meeting Agenda

ASP owners from across the country look forward to the annual Owners Meeting for many reasons. It is at this gathering that they learn details about the health of the company and how they can further the success of their franchise in the future. The 2020 Owners Meeting included:

  • Presentation on the State of the Company by ASP Founder and COO Stewart C. Vernon

  • Updates on National Marketing Fund and Operations

  • Company Photo

  • Authority Brands Presentation by Authority Brands CEO Rob Weddle

  • Informative Breakout Sessions with Top Performing ASP Franchise owners

  • Vendor Showcase

  • Keynote Address by NFL Super Bowl Champion Ben Utecht

  • 2019 ASP Awards for Excellence

  • Presentations by ASP’s National Partners

  • ASP/Mosquito Squad Networking Social

  • ASP Owners Reception

And the Award Goes To…

ASP is proud to recognize the achievements of its successful franchise owners. It takes hard work and dedication to run a thriving swimming pool franchise, and ASP applauds the efforts of its franchise owners who give their all to rise to the top. At the 2020 ASP Owners Meeting, ASP congratulated the award-winners mentioned below, along with the many other locations that received recognition:

  • Franchise of the Year: Bram & Karen Schad – Ocala, Florida

  • Highest Gross Sales: Herschel Forester – Dallas, Texas

  • Best New Start: Frank & Erin Sanchez – Northwest Arkansas

  • Employee of the Year: Debi Slaver – Dallas, Texas

Join ASP At Next Year’s Owners Meeting

ASP’s annual Owners Meeting is just one way the company demonstrates how much it values its franchise owners. If you are looking for an opportunity that allows you to be your own boss without foregoing helpful resources and support, ASP could be the right fit for you. ASP’s proven business model and sterling reputation serve as a powerful foundation for a successful pool service franchise. New and experienced entrepreneurs thrive when they join forces with ASP. Working with a brand that is already trusted by customers nationwide will give your business the strength it needs to see profitable expansion and growth.

All swimming pools need continual maintenance and cleaning, but only half of the 11 million pools in the U.S. use a regular pool service like ASP. Pools, both public and privately owned, need to be properly maintained year-round, which means the customer base for an ASP franchise will always be sustainable. There is so much room for growth in the swimming pool service market, and your ASP franchise could allow you to tap into the $15 million, pool industry. Click here to learn more about why ASP is the number 1 swimming pool service franchise in the nation.

Franchisee Testimonial

Learning from experienced franchise owners can help you decide if franchise opportunities with ASP are right for you. Chad and Paige Fulk, owners of the ASP location in Charlotte, NC, can testify of the advantages of partnering with ASP. For them, the tools and resources offered by ASP have made a measurable difference in the success of their pool service franchise. A world-class training program, superior support, and a time-tested and proven business model have all helped them reach their goals with ASP. Pools in Charlotte, NC have gone from green to clean and the Fulks have reaped the rewards of providing excellent service to their customers. They explain:

“Working with ASP Franchising has taken the unknowns out of starting our own business. The information, support, and advice this franchise company offers has been a tremendous asset. They are always available to answer questions, from simple bookkeeping issues to giving advice on the buy-out of an existing pool company. This doesn’t even include their assistance in solving mechanical issues! Pool cleaning and maintenance are just a part of owning an ASP franchise. Having ASP there to help with the operations side of the business is like having that secret tool that the competition doesn’t have.”

You will get the opportunity to speak with existing franchise owners as you move forward with ASP. Franchising could just be the next step in your entrepreneurial career path – visit ASP’s website to read more franchise owner testimonials.

With ASP, Pools Can Be Your Workspace

ASP is currently looking for entrepreneurs who want to achieve success with a pool service operation of their own. ASP is committed to superior service, integrity, and excellence in everything it does. That’s why ASP provides its franchise owners with the resources, tools, and support they need to make their investment profitable and rewarding. If you can see yourself as the owner of a financially independent business, setting your own hours and providing customers with a high level of service, a partnership with ASP could help you reach those goals.

To learn more about ASP franchise opportunities, call (800) 734-7886 or fill out thisonline form.


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