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America’s Swimming Pool Company Ranks in Top 100 in 2020 Franchise 500®

America’s Swimming Pool Company, ASP, is starting off the new decade with a bang! The 2020 rankings for Entrepreneur Magazine’s Franchise 500® are out, and ASP is celebrating its 10th straight year making the list. Although we have been awarded a spot on Entrepreneur’s elite list for many years, 2020 marks the year of our highest ranking ever. ASP came in at No. 84, which is a whopping 208 spots higher than its placement in 2019. Breaking into the top 100 is an achievement we do not take lightly – it is proof that the ASP business model works, and that our franchising opportunities lead to success. Each of our franchise owners deserves to take part in the celebration of this recognition as well, because we could not have earned it without their hard work and superior customer service. There is no feeling quite like being recognized for a job well done, and ASP continues to strive for greatness in all we do. ASP is committed to the highest standards of service, and with yet another honor to add to our collection, it’s no wonder we have come to be the nation’s leader in quality pool care.

The Entrepreneur Franchise 500

For the past 41 years, Entrepreneur Magazine has compiled a list of the 500 strongest franchises in America. The pool of candidates consisted of over 1,100 franchises contending for placement on the 2020 list, making it more competitive than any other previous Franchise 500. Entrepreneur formulates its Franchise 500 rankings based on factors including:

  • Costs and fees

  • Support

  • Size and growth

  • Brand strength

  • Financial strength and stability

Evaluating companies based on criteria in these categories allows Entrepreneur to compare businesses across a diverse group of industries. From food chains to maintenance services, and from entertainment to fitness, the magazine looks at U.S. franchises of all types. The list is the “world’s first, best, and most comprehensive franchise ranking”, and gives future franchisees valuable insight into opportunities that might work for them.

More entrepreneurs will likely be attracted to franchising with America’s Swimming Pool Company, because our ranking in the top 100 signifies that we are a dominant force in the franchise industry as a whole.

Though each of the 500 franchises is unique, they all have similar goals. Jason Feifer, editor in chief of Entrepreneur Magazine, says:

"The 500 companies on this list all have something in common: They understand what consumers want now. They may be an upstart in a brand-new category, or they may be a brand like Dunkin’ that’s ranked highly on our list for decades. But either way, making our list means they’re forward-thinking, nimble, and closely in touch with their customers’ needs - because in an ever-changing business environment, that’s what a franchise must do to thrive."

The Entrepreneur data analysts found some notable trends on the 2020 Franchise 500. Food franchises, which normally dominate the list, were fewer in number this year than in 2019. Only nine full-service food brands were ranked in 2020, as opposed to eighteen in the previous year. On the other hand, maintenance franchises like America’s Swimming Pool Company, seem to be gaining strength. 70 companies in the maintenance category are on the current the Franchise 500, up from 62 last year. Overall, Entrepreneur’s analysts discovered that the franchise industry continues to grow; in fact, according to the numbers in their pool of data, it grew by 3.4 percent this year. The marketplace is constantly evolving, but the annual Franchise 500 provides valuable insight to help franchisees determine the direction it is headed.

ASP: The Pool Industry Leader

ASP takes pride in being known for our trustworthy, reliable swimming pool service. Customers consistently turn to the ASP brand because our experts can get the job done right the first time for a fair price. We provide the very best in swimming pool cleaning, maintenance, repair, and renovation for our clients throughout the U.S., and our efforts are being recognized. As part of the Franchise 500 evaluation, Entrepreneur ranked America’s Swimming Pool Company No. 1 in the overall pool maintenance category for the sixth straight year. Our founder and CEO, Stewart C. Vernon, says:

“This year’s ranking is our best yet. It’s very satisfying to see our franchise owners being recognized for their efforts and continuing our company’s mission to create superior value for pool customers in all that we do by leveraging technology, superior knowledge, higher standards, and the relentless pursuit of excellence.”

Exceeding Expectations

Since our inception in 2002, the mission of ASP has been to provide affordable, dependable, first-rate pool service in an industry that lacked stability. Because of our exceptional franchise owners and service professionals, we have been able to go above and beyond that vision. The numbers speak for themselves: in more than 310 locations, ASP’s 115 franchise owners service 420 million gallons of pool water on a weekly basis. But we don’t just take good care of our customers. ASP franchise owners have an advantage over their competition because of the unmatched resources and support we provide. No other swimming pool franchise can outdo us in terms of what we offer our franchisees.

Why Franchise with America’s Swimming Pool Company?

It’s no secret that there are a lot of options for franchise ownership. The Franchise 500 includes companies that do everything from crime scene cleanup to axe throwing practice. What sets the $15 billion pool industry apart is there is always room for growth. The number of swimming pools in the nation is just shy of 11 million, and with only about half of them utilizing a pool care service, there is no shortage of opportunity for someone starting a pool cleaning business.

You can take advantage of the pool industry’s untapped potential with ASP, and you can do it without all the inconvenience and added stress of starting a business on your own. With ASP by your side, you can start ahead of the competition from day one. Here’s a look at some of the benefits our franchisees enjoy:

  • Comprehensive Training: We are fully invested in our franchise owners, and it starts with providing them with an extensive training program. The education you will receive at our world-class training facility will fully prepare you to be the owner of your new pool service business. Find out more about the America’s Swimming Pool Company training facility here.

  • ASP Support: Even if you have no experience in the pool industry, your franchise can excel with the resources and support ASP offers. Take advantage of our ongoing technical and operational support, accounting and bookkeeping assistance, peer review sessions, and much more. And, you can always give us a call if you ever have any questions. Learn more about ASP’s support for your success here.

  • PoolOps Technology: One of our franchisees’ (and our customers’) favorite parts of working with ASP is getting to use our easy, convenient PoolOps software. It helps everyone stay on the same page when it comes to pool service details, and even allows us to provide a photo of the customer’s clean pool.

  • Brand Recognition: The power of a strong brand is undeniable; customers choose the names they know and trust. The ASP brand carries value because people across the U.S. understand that we provide top-notch pool service. When you open a pool service franchise with America’s Swimming Pool Company, our brand’s strength will instantly boost your business.

Starting a Pool Cleaning Business With an Award-Winning Team

Becoming the owner of your own successful franchise is a rewarding experience. When you combine your passion and drive for success with our unparalleled resources and support, your business will have everything it needs to thrive. We have been recognized as one of the top low-cost franchises, a top franchise opportunity for veterans, and one of the fastest growing franchises in the U.S. ASP has won awards in every category, and our quest for excellence in all that we do makes for a promising future.

With our proven business model and all of the ASP resources at their disposal, it’s no surprise that our franchise owners are among the most satisfied business owners in the nation. ASP highly values its franchisees and the work they do, because without them, we wouldn’t be the pool industry leader we are today. If you want a high return on your investment and a path to a pool service operation you can call your own, America’s Swimming Pool Company has the business model for you.

Become an ASP Owner Today

Running your own business does not have to be a fantasy. Don’t sell yourself short – you can earn a profitable living while achieving your entrepreneurial goals. Bring your dreams to fruition by taking the first step toward franchise ownership with ASP. Let us show you how to be your own boss without having to sacrifice any of the tools or resources that can help your business grow. Visit our website or contact us today to find out how you could join our team of successful franchisees.


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