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ASP Louisville: A New Pool Cleaning Franchise Opportunity Spotlight

January 30, 2020

ASP – America’s Swimming Pool Company is looking for our next new addition to our franchise family. Louisville, Kentucky is an ideal market for an ASP franchise that will serve the area’s pool owners with first-class pool service, repairs, renovations and more. Since Stewart C. Vernon first established ASP in 2002 and launched the franchise model in 2005, we have seen tremendous growth across the nation. Franchise owners continue to seek out the opportunity to partner with ASP in large part due to our low-entrance barriers, unrivaled support and resources, and well-respected brand name. With so many benefits to ASP franchise ownership, joining our team has never been a better idea. ASP has grown to become a dominant presence in the swimming pool industry because of our commitment to superior service, professionalism, and experience. No other swimming pool service comes close to ASP when it comes to caring for our customers or our franchise owners. If you are looking into opening your own pool cleaning franchise, ASP has everything you need to get started on the right foot.

Why We Love Louisville

People who know sports, music, or business have an appreciation for Louisville, Kentucky. In terms of population and size, it’s on the smaller side, but it has a big city feel. Each year, the Kentucky Derby takes place in Louisville, giving the city a chance to shine on the world stage. Whether you watch the “best two minutes in sports” to see the hats or the horses, the running of the Kentucky Derby is an event that has captivated fans since it began back in 1875.

Louisville is the largest city in Kentucky, and is also known for its friendly people and southern charm. Tourists and residents alike enjoy the bustling downtown atmosphere with its many coffee shops, restaurants and bars. The city is also called the “Gateway to the South” and is home to the Louisville Slugger bat factory and museum. American celebrities such as Tom Cruise, Jennifer Lawrence, and Rajon Rondo were born or have lived there, as well as boxing legend Muhammad Ali. If you open a pool cleaning franchise in Louisville, you may want to brush up on your sports knowledge as a way to connect with your future clients. Louisvillians are proud of their basketball history, with the University of Louisville Cardinals representing their city with 42 NCAA Men’s Basketball Tournament appearances. Louisville has all the culture and diversity of a big city, yet it still maintains the quaint and close-knit feel of a family-friendly community.

The Louisville Economy

Three Fortune 500 companies are headquartered in the metropolitan area of Louisville; Kindred Healthcare, Humana, and Yum! Brands (the owner of fast food chains Taco Bell, Pizza Hut, and KFC) bring big business to the city. UPS also operates out of Louisville, making the city a national and global business hub. The new owner of ASP Louisville will join a business community that is smaller than those in some of the major cities across the U.S., but it’s a city that can compete and hold its own on the same grand scale.

The entrepreneurial community in Louisville is healthy and strong enough to support a thriving ASP pool cleaning franchise. Nicknamed the City of Possibilities, Louisville will make the perfect location for a new franchise owner to prosper as a provider of excellent pool service. Networking opportunities are plentiful, and relationships with other local business owners can help you learn and grow your company. For more information on resources and events happening in Louisville’s startup community, visit

ASP Pool Service in Louisville

ASP Louisville will provide swimming pool repair, maintenance, and remodeling services to residential and commercial pool owners. Many people in Louisville already know the ASP name because of our national credibility. We are the friendly, professional, affordable pool service franchise that customers trust to get the job done right the first time. Even as a new addition to the Louisville market, a new ASP franchise has the potential to rise above other pool service businesses in the area because it is backed by ASP’s strong reputation, support, and resources.

Summers that are hot and muggy give Louisville the perfect climate for a swimming pool cleaning franchise. Not only does ASP offer pool cleaning and equipment repairs, we make sure the water is clean and safe for every swimmer. Pool owners in the region need access to a reliable team of service technicians to handle all of their pool-related needs. ASP Louisville will create an individualized pool care plan for each of their clients to ensure their pools are properly maintained at all times. And, with Louisville being the tight-knit community that it is, it won’t take long for word to travel about the superior service people can expect from the new America’s Swimming Pool Company franchise in town.

Learning From Experience

Some of the best advice you can get when starting your own business comes from other franchise owners who can share their experiences with you. When you join the ASP family, you will get the opportunity to meet and speak with some of our existing franchise owners. They are more than happy to fill you in on everything you want to know about opening the doors to your own ASP pool cleaning franchise. Until you are introduced in person, reading testimonials of ASP owners is another way to educate yourself on how our system has worked for others.

Bram and Karen Schad, owners of ASP Ocala, FL, are an excellent example of an ASP success story. Because of their hard work and dedication to providing exceptional pool service, their franchise won the 2019 ASP Franchise of the Year Award. Other honors they have narned include:

  • 2015 Founder’s Club Award

  • 2014 Chairman’s Club Award

  • 2013 Best New Franchise Start

  • 2013 President’s Club Award

They attribute much of their achievements to the ASP business model and the support they receive. They say:

“The ASP franchise system has a proven business model for success. The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable. I looked at several other franchise concepts that offer similar business models, but ASP provided the most realistic, (non-pie in the sky) projections. The start-up costs were very reasonable. Anything is attainable, it just takes hard work and dedication. You get out what you put in, and ASP is a great team to be a part of.”

Starting a Pool Cleaning Franchise With ASP

The ASP location in Louisville, Kentucky is just one of the many opportunities we have available in markets around the country. Whether you are interested in doing business on the West Coast, the East Coast, or somewhere closer to home, chances are there is an ASP territory in just the right location for your new franchise. Visit our website to learn more about the markets with availability near you.

Once you choose to become part of the ASP team, our experts will be there to guide you as you begin your journey as a franchise owner. We offer support for both the technical and operational sides of your business, because we are invested in your success. Your twelve day training period at ASP Pool School, peer review sessions, manager training opportunities, and regional round-table meetings will give you all the knowledge and skills you need to succeed. And if there is ever anything you need along the way, we are always here for you.

Convert Your Pool Business

Some ASP franchise owners start from scratch, while others may have an existing pool cleaning franchise that they want to convert over to our brand. If you are part of the latter group, we can help you earn even more on a yearly basis than you did on your own. Whether your current business has reached a plateau, or requires further resources to support increasing demand, joining ASP could be just what your company needs to take your income to the next level. By joining forces with a nationally esteemed brand like ASP, your company benefits from our proven business model, reputable name, and strong market presence. We have developed a marketing strategy that works, and as an ASP pool service franchisee, you would have the privilege of representing what we stand for as a company.

Stake Your Claim on an ASP Territory

The pool service market in Louisville, Kentucky is a great place for the beginning of another ASP success story. You could be the next new pool cleaning franchise owner to take advantage of an ASP territory in one of our prime U.S. locations. If the idea of being your own boss sounds like music to your ears, an ASP franchise could help you realize your entrepreneurial dreams. Get ready to start a fulfilling career doing something you love. Contact us today or fill out our online form to learn more about how you can become the owner of a successful pool service business.


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