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Is Your State the Best One for a Swimming Pool Franchise?

June 21, 2021

Wherever you are in the United States, we’re sure you love your location and pity anyone who doesn’t get to experience the amazing weather, attractions, nightlife, or scenery that you do. That sense of pride also extends to your reasoning for opening a business and providing your local community with the comprehensive services they deserve, regardless of the type of business you own.

For potential franchise owners in the swimming pool services industry, there are plenty of places that would benefit greatly from your knowledge and skill. According to the Association of Pool & Spa Professionals, there are 10.4 million residential swimming pools in the United States. You may be pretty excited about that figure and wondering where the best place is to provide swimming pool services to take advantage of this lucrative opportunity.

Fortunately, we’ve done some research and have compiled a list of some of the best territories perfect for you to make your mark on this $15 billion industry.


We think a lot of people have underestimated Texas in the swimming pool industry. Not only are there several affluent communities, such as Plano and Terrell Hill, but homeowners are discovering that the addition of an inground pool can increase the value of their properties. Additionally, many communities don’t have access to public or community pools. And with the consistent heat during the months of May through September, Texas is becoming a hotbed of pool lovers. For prospective ASP franchise owners interested in this territory, you’ll likely find more customers in suburban and well-to-do neighborhoods such as Highland Park and Celina in Dallas-Fort Worth and Bellaire in Houston.


Florida residents enjoy over 663 miles of beaches, several internationally known amusement parks, and no state income tax. And if that weren’t enough, these sunshine lovers are also pool enthusiasts, with 40% of pools in the U.S. popping up in Florida and California, respectively. This really isn’t that surprising as the state gets a record 10 months of warm to scorching heat. One city, in particular, Coral Springs, reportedly has two-thirds of homes with swimming pools. Potential ASP franchise owners in Florida can find opportunities in Palm Beach, Miami-Dade, Polk, Seminole, and so many more areas.


With summers hiking up to over 100 degrees Fahrenheit on average, it’s not that shocking that Arizona would be a place where pool-lovers dwell. According to Lending Tree, over 32% of homes in the city of Phoenix have a pool on the property. For interested ASP franchise owners, this means that there’s a large market for swimming pool services in Arizona, and the possibilities are virtually endless when it comes to growing your franchise business.


We couldn’t end this list without mentioning the great state of California. According to Metrostudy, there are 1.18 million residential pools in the Golden State. In specific cities, you’ll find 250,000 pools in L.A. County, with 60% of homes in Beverly Hills and 87% of homes in Hidden Hills having residential pools on property. On the other hand, towns like Watts and Florence don’t have any residential backyard pools.

It’s important to choose your territory carefully when you’re considering opening a swimming pool franchise. After all, you don’t want to end up in an area without a service need. Although, our franchising team won’t steer you wrong or let you open your business in a city that doesn’t have prospective customers.

Opening a Swimming Pool Franchise with ASP

When you become a franchisee with ASP, you get your pick of locations where that’s ample growth. In addition, you have access to a list of available territories in various states across the U.S., so there’s no need to worry about an opportunity for you.

Our onboarding and training teams will be with you every step of the way, offering guidance and training support to ensure you gain the knowledge to sustain your business and help it thrive.

For more information about a swimming pool franchise with ASP or available territories, contact us onlineor call (800) 734-7886.


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