Open Accessibility Menu
Free Download

The Advantages of Joining a Low-Cost Franchise

At ASP - America's Swimming Pool Company, we go above and beyond to help aspiring franchisees open new locations without breaking the bank! This year, we ranked #26 in Entrepreneur’s 2021 Top Franchises for Less Than $150,000.

This ranking is based on:

  • Scores from Entrepreneur’s 2021 Franchise 500 ranking
  • An in-depth analysis of over 150 data points
  • A comprehensive assessment of costs, franchisee support, fees, growth opportunity, brand strength, and financial strength/stability

This ranking does not guarantee that every franchise location will open for less than $150,000. The costs of starting a franchise vary depending on location, market, and site-specific support needs. That said, with an initial investment range between $85k - $202k, we are confident that you can get your franchise location up and running for a low cost. For veterans, we even offer a generous 30% discount on the franchise fee.

A Low-Cost Franchise That Doesn’t Compromise Quality

Entrepreneur’s highly respected ranking system does not merely factor startup costs – it also considers the operational side of the equation. To rank high, a franchise must provide the complete package – assistance, tools, technologies, ad campaigns, leads, and low franchise fees.

When compared to pool maintenance companies on Entrepreneur’s Best of the Best list, we ranked #1 in our industry. Expanding from just 73 locations in 2011 to 319 locations in 2021, we’ve grown exponentially in just 10 years. The reasons for this growth are manifold.

Our robust marketing infrastructure includes:

  • Regional, Social Media, & National Advertising Campaigns
  • Website Development & SEO Optimization
  • Email Marketing
  • A Loyalty Program/App

Our franchise support system includes:

  • Grand Openings, Meetings, Newsletters, & Annual Conventions
  • Toll-Free Franchise Support
  • Site Selection Guidance
  • Online Support, Proprietary Software, & Intranet Platforms
  • Security & Safety Procedures

These are just a few of the countless advantages you will receive when joining the ASP team. With a low initial investment, established brand recognition, and outstanding resources, we provide aspiring business owners value and upside that is hard to beat!

The Power of Operating with Low Overhead Costs

One surefire way to mitigate financial risk when starting a franchise is by reducing overhead costs. ASP - America's Swimming Pool Company makes this possible by offering a franchise opportunity that you can run from a home or inexpensive office space. By cutting out the monthly expenses of a brick-and-mortar location, you will avoid paying additional rent, utilities, and miscellaneous maintenance/upkeep costs. We also allow our franchise owners the freedom to staff their business as they deem fit. From employing a single pool technician to many, you can gradually build your operations in a way that meets demand and works with your financial situation.

With low franchise costs, you will enjoy the benefits of added liquidity and financial security. This will allow you to invest in operations to build a loyal customer base quickly. It will also free you from relying on large, high-interest loans. If outside financing is necessary to get off the ground, don’t fret!

We are happy to connect you with trusted third-party sources who can help cover the costs of:

  • Startup expenses
  • Inventory
  • Payroll
  • Franchise Fees
  • Royalty Fees
  • Equipment
  • Accounts Receivable

Joining ASP is a Win-Win Decision

Founded 20 years ago and franchising since 2005, we’ve spent our entire existence building relationships and momentum. Becoming a household brand name takes a considerable amount of time. With ASP by your side, you will have much of the legwork in this department already done for you. Today, ASP - America's Swimming Pool Company is proud to be America’s trusted provider of professional pool services.

Each of our franchisees receives state-of-the-art proprietary tools, lead generation support and strategies, mobile solutions, a nationally respected brand name, and so much more. From the start, we will adequately prepare your entire team to handle all operations seamlessly. We train all onboarding ASP employees at our national headquarters/pool campus, online, and/or on-the-job. In very little time, we will have you and your team excelling on every level – delivering stellar customer service and unrivaled workmanship in every facet of the business.

We’re excited to welcome you aboard our team! For more information about joining ASP, call (800) 734-7886 or contact us online today!


Pool with a fountain

Become a Swimming Pool Service Franchise Owner

Fill out the form below to watch a detailed video about becoming an America’s Swimming Pool Co. Owner!

  • Please enter your first name.
  • Please enter your last name.
  • This isn't a valid email address.
    Please enter your email address.
  • This isn't a valid phone number.
    Please enter your phone number.
  • Please enter your city.
  • Please select your state/province.
  • Please select your country.
  • Please enter your zip/postal code.
  • View Our Privacy Policy