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What the New Year Brings and How to Get Involved


With the weather getting colder and the New Year in touching distance, your New Year’s resolution of being your own boss is closer than you think. Many entrepreneurs start their American's Swimming Pool franchising journey as soon as the New Year arrives, and you can be one of them. With the industry growing at such a rapid pace, there's never been a better time than today to get involved in franchise ownership.


If you’re looking to build a business by partnering with a franchise, you’ve come to the right place. There are 11 million pools in the United States; all of them need service, but only half of them are receiving it. With our premium service, trusted name, and dedication to growth, we are poised to dominate the pool service industry even further.

While the industry remains strong, the personal benefit of franchise ownership will provide you an atmosphere where you are your own boss, have the chance to finally be financial stable, and can spend more time with your friends and family.

You only live once, so why not live spending as much time as possible doing the things you love.


In the world of franchising, you will be provided many opportunities. It’s important to analyze all your options to see what the best fit for you is. Here are 7 reasons why you should partner with America's Swimming Pool Company.

  • Own a recession-resistant essential service business
  • Work for yourself but not be in business by yourself
  • Looking for a proven success model
  • Want to be a part of the largest network of pool franchise owners in the US
  • See a gap in your market - notice your area has bad pool services?
  • Love being outdoors, working with families
  • Operate a business that is Monday-Friday 8-4 PM

We are privileged to provide a wide range of resources to all our franchise owners. These include but are not limited to a local marketing support team, business advisors, and a whole network of franchise owners that are willing to help you succeed. We pride ourselves on making sure our franchise owners are successful and our customers are happy.


You made that big leap to finally inquire about franchise ownership! You selected a brand you trust and now you are ready to jump in! Below are the steps of our franchisee process.

Get Started with Education & Information

In this first step, you will learn about ASP and how it relates to your interests and desires. We will provide you with detailed information through one-on-one calls and presentations with members of our team. We’ll also ask you to fill out a request for consideration so that we can learn even more about you.

Review Our Franchise Disclosure Document

During the second step, we will provide you with our franchise disclosure document (FDD) and franchise agreement. We’ll discuss the required capital for the business and answer any questions that you may have. At this point, if you need to borrow capital for the business, we will refer you to several sources to obtain the capital needed.

Meet the ASP Staff at Meet Your Team Day

In this third step, we will invite you to our corporate headquarters in Macon, GA so you can meet the ASP team. Our headquarters is a state-of-the-art facility with everything needed to train a new ASP swimming pool franchise owner. Following this meeting, we’ll provide you with an opportunity to speak with our existing franchise owners.

Get Awarded with A Franchise Territory

If this opportunity is a good fit for both of us, we will award you a franchise territory. At this point, we will send you a letter of intent outlining all the details for becoming the next ASP location!

Sign the Franchise Agreement

In this final step, we will execute the franchise agreements. As soon as the franchise fee is paid, we will register you for Pool School (training for new owners) and send you materials you’ll need before class starts.

We’d love to help you along your journey! We don’t just consider you as a potential partner but a potential family member.

For more information on how we can help with franchising click the link -


Pool with a fountain

Become a Swimming Pool Service Franchise Owner

Fill out the form below to watch a detailed video about becoming an America’s Swimming Pool Co. Owner!

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