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Veterans in Franchising

Did you know 1 out of every 7 franchises in the United States is veteran-owned?

Although this may seem like a small percentage, their skills and experience from service make them great business owners. They just need the support to show them the way.

We value our ongoing partnerships with our veteran owners. The leadership they provide our organization does not go unnoticed.

One such owner, James King, who began looking for franchise opportunities while still active on duty in the Marine Corps looked at every option out there.

“I wanted an opportunity where I can own my own business while still applying my mechanical skills from being a KC-130 pilot. ASP seemed like the perfect opportunity where I can utilize my skills in the swimming pool industry.

We started out operating our small business from a home office and quickly began to outgrow our space. Our business has been going great, so we rented space to house our equipment and vehicles. Now, we have built a showroom in that space to fully display everything we have to offer.”


Every America’s Swimming Pool owner will be given the tools and resources needed to succeed. This includes a large marketing support team for your daily advertising needs, a business advisor, and a step-by-step learning process to really help you push start within the industry. We also have a large network of franchise owners who are always willing to assist other owners in different locations.


America’s Swimming Pool thanks all Veterans for their bravery and courage! Words will never fully express the gratitude we have towards all Veterans. That said, we offer a significant discount on franchise ownership for all Veterans.

We are a member of the International Franchise Association (“IFA”) and we participate in the IFA’s VetFran® Program, which provides special financial incentives to qualified veterans. Pursuant to this program, we reduce the Franchise Fee and any applicable Additional Pool Fee by 30% for all honorably discharged veterans of American and Canadian armed forces.

To qualify for the Veterans Discount, the franchised business must be at least 51% owned by a veteran (i) who is also designated as the Key Person in the Franchise Agreement and (ii) otherwise meets our requirements to purchase a Franchised Business. This discount is for the first franchise only. In determining whether an individual qualifies for the discount, we may be guided by the definitions used by applicable United States or Canadian government offices, but the decision remains ours.

We’d love to help you towards your journey! We don’t just consider you as a potential partner but a potential family member.

For more information on how we can help with franchising visit us at


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