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Authority Brands Franchise Development Meetup

It has been a productive week for America’s Swimming Pool Company’s Franchise Development Team! Our sales and marketing teams came together for an exciting week of new year training and planning. These meetings serve as a forum for the franchise sales team to share information, discuss strategies, and set goals for the coming quarter or year. They also allow the leadership team to provide guidance and support, while also gathering valuable feedback from the sales team.

Additionally, it provides an opportunity for our franchise sales and marketing teams to collaborate and strengthen campaigns and objectives. Together we’ll analyze sales data to identify trends, challenges, and areas of opportunity. This helps the team make more informed decisions and develop effective strategies to achieve sales targets.

Incremental growth is what makes America’s Swimming Pool Company great at what we do. We are always looking for ways to further support our owners who provide high-quality, honest pool services at an affordable price. Our commitment to empowering our franchise owners has allowed America's Swimming Pool Company to grow tremendously. Today, ASP is servicing pools throughout more than 400 American cities!

Another important aspect of our sales meeting is the opportunity to review and discuss key performance indicators (KPIs). These can include metrics such as conversion rates, average deal size and customer retention. By analyzing these KPIs, the team can identify which strategies are working well and which need to be improved.

Overall, we love times like these when the America’s Swimming Pool Company sales and marketing teams can unite for a week of planning and support. The result is always a stronger more cohesive team that will ultimately be in a better position to best serve our franchise owners.

Furthermore, it was an honor to spend time this week with our investors from BCI (British Columbia Investment Management Corporation) and our broker partners from FranServe. Words can’t describe the appreciation and respect we have for those who support us and propel us towards future growth.

Learn more about America’s Swimming Pool Company using the link below.


Pool with a fountain

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