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ASP president Jimmie Meece

ASP President Jimmie Meece Dives Deep into Franchise Strategies on Pool Chasers Podcast

July 9, 2024

The latest episode of the Pool Chasers podcast features our very own ASP President, Jimmie Meece, as he offers valuable insights into building a thriving pool service franchise with ASP’s support. Starting his journey as the first America’s Swimming Pool Company franchise owner and later becoming President of the franchise, Jimmie’s journey provides an inspiring example of how joining the ASP family can lead to remarkable growth and achievement in the pool industry – even without any prior swimming pool business experience himself. We’ve summarized a few key takeaways from the interview to help you dive into the pool business with ASP:

The Power of Franchising

Jimmie highlights the advantages of joining the ASP franchise family. For independent pool service providers, converting to an ASP franchise opens doors to unparalleled support and resources. “We provide our franchisees with the tools, training, and backing of a national brand,” Jimmie stated, emphasizing how this support can accelerate business growth compared to independent entrepreneurship.

Weathering Economic Storms

One intriguing aspect of the discussion is the pool industry’s resilience during economic downturns. Jimmie points out that pool services remain in demand even when the economy falters. “People still need their pools maintained, regardless of the economic climate,” he noted, underlining the recession-resistant nature of the business.

Customer Service and Marketing Excellence

ASP is known for its commitment to customer satisfaction. Jimmie proudly discusses ASP’s dedicated call center, explaining how it enhances the customer experience. “Our call center allows franchisees to focus on service delivery while ensuring customers always have a responsive point of contact,” he said. ASP franchise owners benefit from the brand’s established reputation and marketing strategies. America’s Swimming Pool Company has built a nationally known and trusted brand recognition that gives ASP franchise owners a significant edge in their local markets compared to other pool service providers.

Ready to Dive into Franchising?

As Jimmie discusses in the podcast interview, joining the ASP franchise offers more than just owning a business—it’s about becoming part of a forward-thinking, resilient, and supportive network. Whether you’re an established pool service provider looking to scale or an entrepreneur seeking a promising venture, ASP provides opportunities for growth in a thriving industry.

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