How to Find High Demand Services in Your Area

If you’re an entrepreneur or aspiring business owner, one of the most important questions to ask is: What services are in high demand in my area? Identifying the right opportunity can mean the difference between a thriving business and a struggling one.

In this blog, we’ll explore how to evaluate high demand services, with a special focus on outdoor services, and how franchising with ASP can check all the right boxes.

Why Focus on High Demand Services?

High demand services are those that consistently meet a pressing need in the community. These services often offer:

Recurring revenue opportunities
Year-round business potential
Residential and commercial customer bases
Scalability and growth
Resilience in economic downturns

Outdoor services, such as landscaping, pest control, and pool maintenance, are especially attractive because they serve both homeowners and businesses and often require ongoing maintenance.

Checklist: How to Evaluate a High Demand Service in Your Area

Before diving into any business venture, it’s essential to understand the local market. Not every service thrives in every community, so identifying high demand services requires a thoughtful approach.

This checklist can help you assess whether a particular service is a good fit for your area.

1. Community Needs Assessment

Are there visible signs of demand (e.g., lots of pools, lawns, or outdoor spaces)?
Are people talking about service gaps in local forums or social media?

2. Climate and Seasonality

Does your local climate support year-round service?
Are there seasonal peaks that can be leveraged?

3. Competition Analysis

Are existing providers overwhelmed or poorly rated?
Is there room for a new player with better service or branding?

4. Revenue Potential

Can the service be offered on a recurring basis (e.g., weekly, monthly)?
Are there upsell or cross-sell opportunities?

5. Residential vs. Commercial Mix

Can you serve both homeowners and businesses?
Are there HOAs, apartment complexes, or commercial properties nearby?

6. Regulatory and Licensing Requirements

Are there manageable barriers to entry?
Are there resources to help you navigate these requirements (e.g., franchising, business lawyers, professional networks)?

7. Scalability

Can you grow the business with additional staff or territories?
Is there a clear path to expansion?
Are there viable exit strategies? Will you be able to sell or pass on your business when you’re ready?

Why Pool Services Check All the Boxes for High Demand Services

Among outdoor services, pool maintenance and repair stand out as a consistently high-demand category. Pools are more than just luxury features. They’re investments that require regular care. Whether it’s cleaning, chemical balancing, equipment repair, or seasonal services like opening and closing, pool owners need reliable professionals to keep their systems running smoothly.

Recurring Revenue: Pools require regular maintenance, creating the potential for predictable income.
Year-Round Opportunities: In many regions, pool services extend beyond summer, including repairs, construction, inspections, and winterization.
Residential & Commercial Demand: From backyard pools to hotels and apartment complexes, the customer base is broad.
Low Saturation in Many Markets: Many areas are underserved or have inconsistent service providers.
Scalable Model: Start with one route or territory and expand as demand grows.

Tap into High Demand Services with an ASP Franchise

Starting a business from scratch can be daunting, especially in a technical field like pool services. That’s where ASP comes in.

ASP offers a franchise model that removes the guesswork and provides a clear path to business ownership. Whether you’re new to the industry or an experienced entrepreneur, ASP equips you with the tools, training, and support needed to launch and grow your business confidently.

Training & Support: No prior pool experience needed. ASP provides comprehensive training.
Brand Recognition: Leverage a trusted name with national reach.
Marketing & Technology Tools: Get access to systems that streamline operations and customer acquisition.
Community of Franchisees: Learn from others who’ve built their own pool services businesses.

If pool services seem like the right fit for your market, franchising with ASP could be your launchpad to entrepreneurship. Contact our team today to learn more!