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Join the Nation’s Leading Swimming Pool Service Franchise

If you’re looking to build a business by partnering with a franchise, you’ve come to the right place. There are 11 million pools in the United States; all of them need service, but only half of them are receiving it. With our premium service, trusted name, and dedication to growth, we are poised to dominate the pool service industry even further.

What It Costs to Own an ASP Franchise

The initial investment needed to begin operation of an ASP is between $84,294.50 and $201,209.50*. This includes, but is not limited to, the franchise fee, the business outfitting, and the initial marketing expense. Additional capital may be needed for the first 6 months of operations. This does not include your personal living expenses during the start-up process. You can read more about what is included in the initial investment in *Item 7 of the 2021 Franchise Disclosure Document (FDD).

Franchise Fee

Our franchise fee* starts at $40,000. Cost is determined by the territory and size of the pool count in the area.

Ongoing Fees

  • Royalty Fee: 4% to 8%. The more successful your business, the lower your royalty rate!
  • Marketing Fund: 1% goes toward the National Brand Development Fund
  • Pool Ops: $138 monthly, plus $15 per vehicle
  • Website & Technology Fee: $350 monthly

Veterans Incentive

We are members of the International Franchise Association (“IFA”) and participate in the IFA’s VetFran® Program. As a VetFran member, we reduce the total of the initial Franchise Fee by 30% for all honorably discharged veterans of American and Canadian armed forces. This discount is for the first franchise only. Please see more information on our Veterans incentive here.

Diversification Discount for Women & Minorities

We’re proud members of the International Franchise Association's (“IFA”) DiversityFran® Program, which provides a reduced franchise fee of $5,000 for minority owned and women-owned businesses. To qualify for the Diversity Discount, the franchised business must be at least 51% owned by a woman or minority. Discounts may not be combined. This discount is for the first franchise only.

Authority Brands uses the power of the franchise system to transform the home services industry and keep small businesses alive at the heart of the economy. We have a deep commitment to giving franchise owners all the tools they need to operate a successful business, and part of that includes making the unreachable reachable for communities that face additional barriers to entry. Through the International Franchise Association’s VetFran and DiversityFran programs, we are creating more veteran-, woman-, and minority-owned businesses. Let’s talk today about how those programs can work for you.

How We Beat the Competition

ASP is America’s leading pool franchise partly because our industry is still in a significant growth stage. The pool service industry is largely fragmented, with very little national presence. In these circumstances, franchisees that offer professional service at affordable prices are poised for success. We already service pools throughout the nation, and our pool techs have the trust of communities nationwide. With ASP, you’ll have the opportunity to own your own business that’s backed by a national brand’s reputation and resources.

*See Item 7 of our 2021 Franchise Disclosure Document (“FDD”) for further details.

To find out more about opening a swimming pool service franchise, call us today at (800) 734-7886 or fill out our simple contact form. We’re ready to answer your questions and start the process.

Pool with a fountain

Become an Owner Today!

Fill out the form below to watch a detailed video about becoming an America’s Swimming Pool Co. Owner!

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Part of the Authority Brands Family

  • ASP - America's Swimming Pool Company
  • Benjamin Franklin Plumbing
  • The Cleaning Authority
  • DoodyCalls
  • Homewatch CareGivers
  • Mister Sparky
  • Mosquito Squad
  • Monster Tree Service
  • One Hour Heating & Air Conditioning
  • Service Team of Professionals (“STOP” Restoration)