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Join the Nation’s Leading Swimming Pool Service Franchise

If you’re looking to build a business by partnering with a franchise, you’ve come to the right place. There are 11 million pools in the United States; all of them need service, but only half of them are receiving it. With our premium service, trusted name, and dedication to growth, we are poised to dominate the pool service industry even further.

What It Costs to Own an ASP Franchise

The initial investment needed to begin operation of an ASP is between $108,000 and $145,300. This includes, but is not limited to, the franchise fee, the business outfitting, and the initial marketing expense. Additional capital may be needed for the first 6 months of operations. This does not include your personal living expenses during the start-up process. You can read more about what is included in the initial investment in Item 7 of our FDD.

Franchise Fee

Our franchise fee starts at $42,000, though the average is $47,500. Cost is determined by the territory and size of the population in the area.

Ongoing Fees

  • Royalty Fee: 4% to 8% (with an average of 4.9%). The more successful your business, the lower your royalty rate!
  • Marketing Fund: 1% goes toward the National Brand Development Fund
  • PoolOps: $138 monthly, plus $15 per vehicle
  • Website & Technology Fee: $350 monthly

How We Beat the Competition

ASP is America’s leading pool franchise partly because our industry is still in a significant growth stage. The pool service industry is largely fragmented, with very little national presence. In these circumstances, franchisees that offer professional service at affordable prices are poised for success. We already service pools throughout the nation, and our pool techs have the trust of communities nationwide. With ASP, you’ll have the opportunity to own your own business that’s backed by a national brand’s reputation and resources.

To find out more about opening a swimming pool service franchise, call us today at (800) 734-7886. We’re ready to answer your questions and start the process.

Pool with a fountain

Become an Owner Today!

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Part of the Authority Brands Family

  • ASP - America's Swimming Pool Company
  • Benjamin Franklin Plumbing
  • The Cleaning Authority
  • Homewatch CareGivers
  • Mister Sparky
  • Mosquito Squad
  • One Hour Heating & Air Conditioning