Investment Information
Become an Owner
franchise owner in ASP pool service truck

Join the Nation’s Leading Swimming Pool Service Franchise

Begin your entrepreneurial journey by partnering with ASP - America’s Swimming Pool Company, an industry leader dominating the pool service landscape. With a staggering 10 million pools in the United States and only half currently receiving service, ASP's premium offerings, trusted name, and commitment to growth pave the way for a strong presence in the industry.

What It Costs to Own an ASP Franchise

The initial investment required to launch an ASP franchise ranges from $84,395 to $207,368. This includes, but is not limited to, essential elements such as the franchise fee, business outfitting, and initial marketing expenses. While additional capital may be necessary for the first six months of operations, personal living expenses during startup are not included in this estimate. A detailed breakdown of the initial investment can be found in Item 7 of the current Franchise Disclosure Document (FDD).


The franchise fee starts at $40,000 and is determined by the territory size and pool count in the area. Full details are available in Item 5 of the current Franchise Disclosure Document (FDD).

Ongoing Fees:

  • Royalty Fee: Ranging from 5% to 7%, this fee correlates with your growth, offering lower rates as your revenue increases
  • Marketing Fund: 1% of gross revenue goes toward the Brand Fund
  • Pool Ops: Monthly fee of $250 + $25 per technician + $15 per vehicle
  • Website Fee: $350 monthly
A comprehensive breakdown is available in Item 6 of the current Franchise Disclosure Document (FDD).
Low / High
Initial Franchise Fee

$40,000 / $90,000

Leasehold Improvements & Lease Deposits
$0 / $0
Vehicle Wrap
$2,800 / $4,200
Business Outfitting Fee
$3,621 / $3,621
Operations Outfitting Fee
$3,600 / $11,350
Truck Outfitting Fee
$6,365 / $6,365
$0 / $3,402
Office Equipment & Supplies
$90 / $2,557
Initial Advertising Fee

$4,387 / $6,393

Professional Fees

$1,070 / $2,140

Initial Training Expenses
$642 / $2,140
Licenses and/or Bonds
$0 / $1,000
Additional Funds
$16,000 / $16,000
$84,395 / $207,368

**See Item 7 of our 2024 Franchise Disclosure Document ("FDD") for further details.

Veterans Discount: Supporting Those Who Served

As proud members of the International Franchise Association's VetFran® Program, ASP recognizes and honors the commitment of veterans. Honorably discharged veterans of the American and Canadian armed forces enjoy a 30% reduction in the initial franchise fee for their first franchise. This exclusive discount is a token of appreciation for their service.
ASP team and franchise owners in pool service uniform infront of swimming pool

Swimming Pool Service Franchises for Veterans: ASP - A Natural Fit

For veterans transitioning out of the military, ASP presents an enticing opportunity. The qualities of commitment, trustworthiness, and discipline that characterize veterans align seamlessly with the attributes of successful franchise owners. ASP's support structure ensures veterans don't navigate self-employment alone, offering a range of benefits:

  • No storefront or retail space required
  • 30% off the franchise fee for qualified military veterans
  • Flexible business launch date planning
  • One-on-one discussions about training and support
  • No prior experience in the pool industry required
ASP recognizes the invaluable contribution of veterans and expresses gratitude by offering a 30% discount off their initial franchise fee. Veterans can be confident that ASP's commitment to excellence aligns with their own values.

With over 10 million residential and commercial pools requiring service, ASP provides a growing industry with steady demand. ASP has been recognized for its commitment to veterans, earning accolades such as Top Franchisee Satisfaction and Top Franchise for Veterans by Franchise Business Review and being ranked #1 Best Pool Maintenance Business by Entrepreneur 500.

As a proud member of VetFran, ASP actively contributes to connecting veterans and their spouses with franchising opportunities during the transition to civilian life. VetFran has assisted over 203,000 veterans and/or their spouses in finding employment within the franchise industry, with 5,600 veterans becoming franchise business owners since 2011.

ASP team members holding check

Why Build Your Future with ASP?

ASP stands as a premier pool service franchise in the US, acknowledged by Entrepreneur magazine on its “Most Affordable Franchise” and “Top 100 Franchises for Veterans” lists by Franchise Business Review. Offering the opportunity for a steady monthly income, ASP ensures a fun, growing industry with consistent demand. Exclusive territories equipped with marketing data on every pool in the area, comprehensive training, and solid support make ASP an ideal choice for franchise owners.
ASP team and franchise owners in pool service uniform infront of swimming pool

Diversity Discount for Minority, Women, and LGBTQ+

ASP proudly extends support to minority-owned, women-owned, and LGBTQ+ owned businesses. We reduce the total of the Franchise Fee by $5,000 for all minority-owned, women-owned, and LGBTQ+ owned businesses. To qualify for the Diversity Discount, the Franchised Business must be at least partially owned by a woman, minority, or individual of the LGBTQ+ community who meets our requirements to purchase a Franchised Business. This discount is for the first franchise only. This discount is applicable to the first franchise only and exemplifies ASP's commitment to fostering diversity and inclusion within the franchise system.

Beating the Competition

ASP’s prominence as America’s leading pool franchise is rooted in the significant growth stage of the pool service industry which is characterized by a lack of strong national presence, creating a prime environment for franchise owners who deliver professional services at competitive rates to thrive. ASP services pools nationwide, earning the trust of communities across the country, and our franchise owners enjoy the opportunity to own a business backed by a national brand’s reputation and resources.

A Part Of The Authority Brands Family