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Frequently Asked Questions

Find Out More About Our Swimming Pool Franchise

Have questions about our franchise model? Wondering how the swimming pool industry can offer stable and steady growth? Look at our frequently asked questions. We can provide answers about our process, how our model works, and how you can start your own swimming pool business.

Below, we’ve outlined some of our most commonly asked questions. If you have specific questions regarding going into business as ASP, give us a call at (800) 734-7886 or fill out our online form.

What Is the Revenue Potential of a Swimming Pool Service Franchise?

The swimming pool industry is a $15 billion industry that provides a stable recurring revenue stream. Over 40% of all swimming pool owners (and growing) hire a swimming pool company to clean the swimming pool for them, and the rest still need supplies, equipment, and periodic assistance with repairs and maintenance.

Additionally, pools are usually renovated every seven to nine years. Unlike many of our competitors, who focus solely on cleaning and maintenance, our franchisees are equipped to offer renovations as an additional service line. Offering pool renovations means our franchisees have a stronger opportunity for even higher revenue.

As you move forward in the process, you will receive a copy of our most current Franchise Disclosure Document (Item 19), which has detailed information on ASP franchise owners’ financial performance.

Why Pay a Franchise Fee & Royalty Instead of Opening a Brand-New Business?

The return on investment for ASP has been proven many times over. Our owners have the resources, training and support, marketing strategies, and buying power to help them be successful faster, grow larger, and earn more. Clients trust and prefer ASP’s professionalism and reputation for excellence as the leading brand in a fragmented, less-professional industry. All ASP franchise owners open their doors with immediate credibility and name recognition.

High performers are rewarded with a lower royalty rate, and as your revenues increase, your royalties decrease—further evidence that the franchise is helping franchisees earn more. Over the life of your franchise, the buying power alone repays your franchise fee two to three times over, minimum. One retail vendor program provides $20,000 of marketing dollars to any ASP franchise that opens a retail store. This marketing program alone pays a large amount of the franchise fee for you.

What Are Financial & Other Requirements for Opening an ASP Location?

As you want learn about ASP, we also want to learn about you. We are looking for motivated people with a desire to succeed in our industry.

The ideal ASP candidate has:

  • Great interpersonal and communication skills
  • Strong work ethic and commitment to quality service and integrity
  • Full-time commitment to the success of the ASP location
  • Access to at least $75,000 in capital
  • Sales or marketing experience is a bonus, but it is not required.

Will This Help Me Build the Future I Want?

Intelligent, business-minded people will tell you that the single greatest way to build wealth and shape your destiny is through self-employment. When it is time to retire or to “cash out” the equity you have worked so hard to build in your business, it will be worth as much as you have put into it and the brand you represent. While we provide the resources a business needs to succeed, every ASP location is still an independently-owned operation.

What Would I Do Each Day?

We make our living in the swimming pool cleaning, equipment replacement/repair, and renovation business. Most of our franchisees operate out of their homes or a small office. Some have opened retail stores, while others have entered swimming pool construction.

Overall, pool cleaning is approximately 40% of our total revenue, equipment replacement/repair makes up 40%, and pool renovations account for the remaining 20%. These percentages fluctuate in various markets, but this is the nationwide average. In short, with multiple revenue streams, you can adapt your business to the needs of your market. Your daily schedule would be dictated by what brings you the most revenue.

What Is the Process for Being Awarded an ASP Franchise?

Here are the 5 steps to a future with ASP:

  • Education and Information - Learn more about a franchise opportunity with ASP and help us learn about you.
  • Disclosure - We’ll provide you with our franchise disclosure document for you to review.
  • Validation - Come out to our headquarters and get to know our team more.
  • Franchise Award - You will be awarded with a franchise territory and learn the next steps in becoming an ASP Owner!
  • Execute the Franchise Agreement - In this last and final step we will execute the franchise agreements and you will begin registration for Pool School.

To find out more or to start the process of opening your own swimming pool service company, call our team now at (800) 734-7886 or fill out our simple contact form. We’ll be happy to answer any questions not answered on this page!

Hear It From Our Successful Franchise Owners

At ASP - America's Swimming Pool Company, we pride ourselves on equipping our franchisees with the tools and resources they need to help their businesses grow.

See More Testimonials
Picture of a backyard with a pool

Steps to Ownership

  • Get Started with
    Education & Information
  • Review Our Franchise
    Disclosure Document
  • Meet the ASP Staff at
    Meet Your Team Day
  • Get Awarded With A
    Franchise Territory
  • Sign the Franchise
    Agreement
Learn More

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