24-year Navy veteran and ASP franchise owner, Miguel Macias, is pictured in this publication by Franchising USA. Miguel became the first ASP business owner to have his full franchise fee waived by the ASP Veteran Program.
ASP Franchising is the corporate headquarters for America’s Swimming Pool Company, the nation’s largest swimming pool service franchise. The team at ASP franchising noticed many veterans were curious about business ownership and started showing interest in their swimming pool franchise. In 2015, the franchising team set out to form a veteran program franchise giveaway as a way to honor our nation’s heroes. Each year ASP will award one franchise to a qualified military veteran on Veterans Day. In addition to this exclusive giveaway, all qualified veterans who purchase a franchise receive a 15% discount on the initial franchise fee.
Many military veterans possess the skills needed to be great franchises such as commitment, trustworthiness, and unmatched determination to succeed. ASP wants to aid in unlocking that potential and help countless veterans realize their dream of business ownership.
On the franchisee side, ASP boasts a comprehensive training program and a strong support system.
For 11 days from 8:30 a.m. to 6 p.m, franchisees attend ASP’s Pool School on its campus in Macon, which features 14 working pools that have every kind of pool equipment conceivable.
At Pool School, in addition to the hands-on maintenance training, franchisees receive instruction in every aspect of running a business from marketing to billing to running QuickBooks.
Along with a local marketing team, the company has a national PR firm that supports franchisees, plus staff at headquarters who handle technical questions from franchisees throughout the day.
Read the full Franchising USA article here or explore our veterans page to learn more about the ASP Veteran Program and the benefits to becoming small business franchise owner in the swimming pool industry.
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Franchising USA is a monthly digital publication bringing you all the latest news, expert advice, and information from the world of franchising.