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Why You Should Buy a Pool Cleaning Business for Sale in Daytona Beach, Florida

August 21, 2019

Are you looking to be your own boss and work in an industry that will provide you with your dream lifestyle? America’s Swimming Pool Company is a service-based industry that provides superior customer service for swimming pool maintenance, cleanings, pool remodels, and resurfacing. ASP maintains a strong reputation throughout America for having operators with extensive knowledge and skills and currently has a franchise for sale for the Daytona Beach, Florida area. ASP has more than 310 franchise locations throughout the nation and continues to expand at a 65% year-over-year growth rate.

Why Daytona Beach?

Florida—it is the Sunshine State, the Orange State, the Peninsula State, the state in America that drew more than 126 million tourists in 2018, and the place where people want to live because it makes them feel like they are on vacation year round. Whatever nickname you want to call Florida, the fact is that the state is an attractive place to live, and a prime location to buy a pool cleaning business for sale. Florida is the third most populous state in America, and Daytona Beach ranks as one of the top 40 most populated cities in the state out of 410 municipalities. The sunny, subtropical climate is enjoyed by residents all year long, and swimming pools are a common luxury amongst property owners and commercial properties. With more than 11 million pools throughout the United States and over 28,000 in the Daytona Beach market, it is a prime location to start a pool franchise with America’s Swimming Pool Company. 

The Daytona Regional Chamber of Commerce provides opportunities for local business owners to grow and develop. The Daytona Chamber of Commerce dedicates itself to “advocating a strong economic and business environment and serves as a platform through which members and the entire business community can thrive.” An active Chamber of Commerce can benefit franchise owners of America’s Swimming Pool Company, as they receive support from ASP and the local Chamber. There are currently only two other swimming pool cleaning and maintenance companies listed with the Daytona Chamber, which means America’s Swimming Pool Company can be an instant success with the knowledge, skills, and reputation that go along with the ASP brand. Graham Banks, who bought an ASP pool cleaning business for sale in Jupiter, Florida, feels that the State has provided his business with unlimited opportunities. “There hasn’t been a week or a month where my business has not grown and developed and become more profitable,” said Banks. Clearly, Florida is a prime location for a swimming pool franchise. 

The ASP Vision

The owner of ASP, Stewart C. Vernon, started the company in 2002 with the vision to provide pool owners with higher quality pool service. In 2005, Vernon created a franchise model that would provide entrepreneurs with the dream of starting their own business, but with mentorship and guidance from professionals who were already living the pool service business dream. He wanted a model that would consist of a low-barrier entry, and nationwide development, filling a hole in the pool service and maintenance industry. Vernon has accomplished his dream as ASP continues to list pool cleaning businesses for sale, and his model provides a 99% success rate for franchise owners.

ASP Support

Starting a business is hard work. The pool cleaning business can be especially tricky, trying to make a name for yourself and purchase all the equipment needed to service pools, remodel, resurface, repair, and clean. Buying a pool franchise is easier and wiser than going at it alone. America’s Swimming Pool Company sets its franchise owners up for success from the start. Owners know that they can rely on ASP for help and support in any aspect of the industry. 

ASP has been named on Entrepreneur’s Franchise 500 list for nine years in a row. The Franchise 500 list is mostly based on franchise owner satisfaction. Herschel Forester, an ASP franchise owner in Dallas, Texas, previously had a pool cleaning business of his own for 19 years. He said he had hit a wall and was looking to increase revenue but could not make it happen on his own. He found a pool cleaning business for sale with ASP and knew it was the right company to join. “With the guidance and accountability of my partners as ASP, some significant and positive changes have been made,” said Forester. “The company is now more robust and is positioned well for further growth. Since I have come on board with ASP, I have tripled my total income and have become a better businessman.” This is a common story amongst pool franchise owners, and whether they already had a pool cleaning business or have never touched pool equipment in their lifetime, ASP can direct and set up franchise owners up for immediate success. 

Training with ASP

The headquarters for America’s Swimming Pool Company is located in Macon, Georgia, where franchise owners will find a state-of-the-art training facility that is fully stocked with all pool equipment and numerous pools needed for in-depth training. It is in Macon that all franchise owners attend America’s Swimming Pool Company’s Pool School in the 20,000 square foot training facility, before operating in their new franchise territory. The training facility is equipped with twelve fully functional display pools, a display room with all pool products and equipment that is used after purchasing a pool cleaning business for sale, a dual exterior training pool, hands-on equipment training, and on-site installation and repair processes. The experts at ASP will teach franchise owners how to conduct pool water analysis and provide them with safety training. A fully stocked break room is there to make franchise owners feel comfortable, and to provide them with a relaxing atmosphere indoors and outdoors. The training program at Pool School also teaches complete “green-to-clean” processes, where ASP technicians learn how to turn murky and unsafe water into crystal clear water and a safe swimming environment. Pool School also covers training on all equipment and every installation that would ever be needed in the field as well as marketing techniques and accounting practices. 

When franchise owners graduate from ASP’s Pool School, they leave as skilled experts in the industry, ready to serve their new community and create a booming business. Clint Rowley bought an ASP pool cleaning business for sale in Mesa, Arizona, and has been with ASP over five years. He views Pool School as an informational and all-inclusive training program. “Their systems are well thought out and detailed,” Rowley said. “The marketing is effective and easy to use and deploy. The accounting training was top notch and gave the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” ASP owners and operators feel so comfortable and knowledgeable in the industry after completing Pool School, that customers see their skills and confidence that are directly related to knowing that the ASP brand name is superior to all other pool service companies.

How Much it Costs to Purchase an ASP Pool Cleaning Business for Sale

America’s Swimming Pool Company recently made the list of Forbes Top 10 Best Franchises to Buy in the low investment range. Prior to making the list, FRANdata analysts, in conjunction with Forbes analysts, looked at data from more than 3,300 franchises that 1) exhibited strength in historical performance and growth, 2) leadership, 3) commitment to the franchise model, and 4) transparency of information. America’s Swimming Pool Company landed itself as number eight on the Forbes Top 10 list. Data from the study shows that the average initial investment is $126,716 across 310 ASP franchises. The five-year growth rate that analysts found is 14.62%. Below is a cost breakdown of where the money goes when purchasing an ASP franchise:

  • Franchise Fee: approximately $46,500 but is dependent on the size of the territory and population. An ASP expert can give exact numbers based on specific territories. The franchise fee for buying a pool cleaning business for sale starts as low as $42,000.
  • Truck Outfittings: $6,000, which covers all the equipment, tools, and chemicals that will be stocked in an ASP vehicle to start operating in your territory. This is a fixed expense.  
  • Business Outfittings: $4,413 which covers items like ASP hats, shirts, door hangers, letterhead, envelopes, Service Work order forms, marketing materials, business cards, Thank You notes, stickers, yard signs, and ASP contracts. 
  • Truck Wrap: $2,700 is needed to complete a full-body wrap on franchisee’s work trucks. A truck is required to start an ASP franchise.
  • Operations Start-Up Kit: $10,278 which contains an Operations Manual, Quick Reference Guide, and Pool School Pro CD that all franchise owners will receive prior to attending Pool School. At Pool School, franchise owners will be provided with an Equipment Repair and Replacement Manual and CD, swimming pool customer map and data, Emergency Response Spill Kit, ASP Customer Contacts and Routing software for the business. 
  • Initial Advertising: $22,500 and goes towards marketing in the new territory towards swimming pool owners, customized website development, and direct mail advertising that is geared to pool owners and commercial properties with pools. After buying a pool cleaning business for sale, online promotions are imperative to the franchise success, as well as pay per click leads, and promotions to local news media. All of the marketing as mentioned above, and advertising is completed by the headquarters office so that franchise owners can focus on the day to day operations and customer service.
  • TOTAL: $92,391 (this amount is an estimate, as the Franchise Fee cost varies depending on population and territory size). 

Additional costs are needed within the first year of starting operations that amount to about $30,000. 


America’s Swimming Pool Company is a leader in the pool service industry because of its technologically advanced systems, superior customer service, first-class technician training, proven marketing strategies, exceptional franchisee support, and brand name recognition. Contact ASP today to discover how you can become the new owner of the ASP pool cleaning business for sale in Daytona Beach, Florida, location. 


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