Open Accessibility Menu
Free Download

How to Start a Pool Cleaning Service With an Award-Winning Franchise

America’s Swimming Pool Company is celebrating after receiving yet another prestigious honor to add to its collection: The 2019 Franchise Times Top 200+ Franchises (which includes 500 different franchises), ASP was ranked number 400. The list consists of some of the top franchises in the world, including McDonald’s, 7-Eleven, Marriott Hotels and Resorts, and RE/MAX. The magazine ranked America’s largest franchises according to their global systemwide sales during the previous year. With a significant increase in sales growth, ASP moved up the list three spots from its spot in 2018. With all of its awards, honors, and recognitions, ASP continues to prove that it leads the swimming pool maintenance industry in every category. From customer satisfaction to franchisee success and everything in between, ASP outperforms the competition year after year. And while we take pride in our national recognitions, the ASP family and philosophy are what make the real difference in our brand. If you want to know how to start a pool cleaning service with one of the nation’s best franchises, ASP has all the tools you need to begin your own successful company.

Making the Top 200+

Becoming one of the top franchises in America is no easy feat. To qualify for the Franchise Times Top 200+, a company must be a legal U.S. franchise with at least 15 percent of its total units owned by franchisees. It must be based in the U.S., or at least 10 percent of its total units must exist within the country. ASP is 100 percent franchised, with all 265 of its franchises in the United States. Our 22.1 percent sales growth and 4.3 percent unit growth earned ASP a coveted spot on the list this year. 

Franchise Times Top 200+ Methodology

Many of the top business rankings are formulated with the use of methods that are subjective. While these are valuable in their own way, it’s also important to have an objective look at where a company stands compared to other franchises. Entrepreneurs who are interested in learning how to start a pool cleaning service can feel confident knowing that ASP has a 65 percent year-over-year growth rate and a 99 percent franchisee success rate. The numbers don’t lie, and The Franchise Times Top 200+ is the only objective franchise ranking out there. Backed by over 20 years of research, the annual list is put together by experts over a five-month period of collecting, analyzing, and verifying the numbers. The magazine is serious about the accuracy and credibility of its results. Its website states: 

“Our research team spends months compiling information for the rankings, the five-year sales history graphs, Top 10 lists and industry subcategories, and then reconciling to ensure all published data is accurate and all estimates are based on a solid sales formula.”

Click here to learn more about the methods used to compile the Franchise Times Top 200+.

The Power of the ASP Brand

Earning honors and awards is an effective way to enhance a brand’s influence, but it takes time to get to that point. Anyone who has ever tried to start a business knows how hard it can be to create awareness and recognition of a product or service. Figuring out how to start a pool cleaning service with a strong brand takes time, money, and resources that are better put to use in developing your business in other ways.

America’s Swimming Pool Company was started in 2002 by Stewart C. Vernon. Three years later, he implemented the ASP franchise business model and now it is one of the fastest-growing franchises in the nation. The work to build a well-known quality brand has already been done for you. 

When you partner with America’s Swimming Pool Company, you get the benefits of owning a pool service franchise with a brand that consumers across the country already know and trust. ASP is the leading name in the pool industry and is known for its premier pool maintenance, cleaning, and repair services.  

Built-In Marketing

The advantages of a solid marketing system are undeniable. ASP provides its franchise owners the resources they need to build a strong customer base, including:

  • Complete profiles of area pool owners
  • Rights to use the ASP brand
  • Professional promotional materials
  • Locally customized website 
  • A 10-week marketing plan of action
  • In-house support for PR and marketing
  • ASP signs and vehicle decals

Knowing how to start a pool cleaning service isn’t the only important part of franchising; you will need to get the word out to local pool owners. While you are taking care of your existing swimming pool clients, ASP has the resources in place to help you sustain and grow your business through effective marketing strategies. 

Learning from Experienced Owners

Another valuable resource ASP offers is our franchisees themselves. Our knowledgeable franchise owners know what it takes to grow and achieve success. They are ready and willing to share with new ASP owners the tips and tricks of the trade. Franchisees also have access to our unrivaled system of support and resources to help them get their pool business started on the right foot. In Mesa, Arizona, ASP franchise owner Clint Rowley has had an experience that he says “has been nothing but stellar” thus far. His franchise earned the 2016 Franchise of the Year award, the 2015 Chairman’s Club Award, and the 2014 President’s Club Award. He explains that ASP helped him learn how to start a pool cleaning service successfully:

“I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive. The technical support crew is as knowledgeable as I have ever seen and has helped me not only diagnose problems but quote jobs right in a client’s backyard.” 

Reading about the experiences of existing ASP franchise owners can help you make decisions about your potential future with the company. You wouldn’t buy something online without reading its reviews first, so why not research your investment opportunity by learning from people who have already committed to it? According to a recent survey conducted by the Franchise Business Review, ASP franchisees are some of the most satisfied franchise owners in the nation. For more insight into what it’s really like owning a pool service franchise with ASP, read more testimonials here.

How to Start a Pool Cleaning Service With ASP

Hundreds of franchisees have entered the path of success with ASP. You, too, can take advantage of the $15 billion pool industry. There are almost 11 million swimming pools in the U.S. and only about half of them utilize a pool cleaning or maintenance service. The room for growth in the pool industry is tremendous, and if you’re ready to dive right in, here are the steps you’ll need to take:

  • Education: Just as you want to learn more about ASP, we want to learn about you. You will provide the information we need by filling out your Request for Consideration form. You can learn everything you need to know about us from our ASP Online Learning Center, FAQs, and a one on one call with our team.
  • Disclosure: Next, you will review our Franchise Disclosure Document and the franchise agreement. We will go over and explain the details to you, and address any questions you may have about how to start a pool cleaning service with us. If you lack the required capital and need to borrow to begin your new business, we can refer you to available sources.
  • Validation: In this exciting next step, you will get to attend our Meet the Team Day at our corporate headquarters in Macon, Georgia. This will be your chance to get acquainted with some of our current franchisees and to learn firsthand from their experiences. 
  • Franchise Award: This will mark the official beginning of your partnership with America’s Swimming Pool Company. You are awarded a franchise territory and receive our ASP Letter of Intent explaining all the details.
  • Franchise Agreement Execution: The only thing left to do before embarking on your ASP franchise journey will be to sign the franchise agreement and pay the related fee. After that, you’ll receive your study materials so you can get ready for your training period at Pool School – ASP’s program for teaching everything you need to know about how to start a pool cleaning service.

Get Ready to Make a Splash With Your ASP Franchise

ASP has been honored time and time again as an outstanding franchise opportunity because we provide all the resources, training, and support to help our franchisees thrive. If you crave the independence of owning your own business but don’t want the hassle or risks of going it alone, an ASP franchise could be the career path for you. Visit our website to learn more about starting your own pool service franchise with ASP – America’s Swimming Pool Company.


Pool with a fountain

Become a Swimming Pool Service Franchise Owner

Fill out the form below to watch a detailed video about becoming an America’s Swimming Pool Co. Owner!

  • Please enter your first name.
  • Please enter your last name.
  • This isn't a valid email address.
    Please enter your email address.
  • This isn't a valid phone number.
    Please enter your phone number.
  • Please enter your city.
  • Please select your state/province.
  • Please select your country.
  • Please enter your zip/postal code.
  • View Our Privacy Policy