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Starting a Pool Business With One of the Nation’s Fastest Growing Companies

ASP, America’s Swimming Pool Company, is proud to announce its latest prestigious recognition: Inc. Magazine has just named ASP one of the Top 5000 Fastest-growing Private Companies in the nation. ASP is an 8-time Inc. 5000 Honoree, and this year we earned the spot at number 3,319, with a three-year revenue growth of 108 percent. Other notable companies that have been on the exclusive list in years past include Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, and Zillow.

A Look at Inc. Magazine

Inc. Magazine publishes articles for entrepreneurs and private business owners, offering them news and solutions for the modern marketplace. The magazine was founded 40 years ago and was later acquired by Mansueto Ventures in 2005. Inc.’s monthly readership has grown tenfold over the past 9 years, reaching 2 million readers in 2010 to 20 million today. ASP’s inclusion in the Inc. 5000 places it in the top tier of small businesses across the country. It’s an achievement we could not have earned without the hard work and success of our dedicated franchise owners who took the first step towards success by starting a pool business with us.    

Making the List

The companies in the Inc. 5000 are ranked based on their percentage revenue growth between 2015 and 2018. To be considered for Inc.’s list of the fastest-growing companies in the U.S., a business must be:

  • Founded and generating revenue by March 31, 2015
  • Based in the U.S.
  • A privately held, for-profit company
  • Independent of any other company as of December 31, 2018
  • Able to meet minimum revenue requirements

Inc. Magazine has been ranking the top 5,000 companies every year since 1982, and every year the competition becomes more intense. ASP is honored to be included in such a prestigious group of competitive businesses. On average, the companies that made this year’s list have grown six-fold since 2015. Click here to see the entire Inc. 5000 along with information about each of the companies on the list.

More ASP Awards and Recognition

ASP is a reputable brand known for its superiority as a pool service provider, as well as its franchise success. In fact, we are the most recognized swimming pool franchise in the country. Professionals who are looking into starting a pool business with ASP can feel confident in our reputation as a strong brand with a powerful market presence. Our awards and honors represent our exceptional rates of customer satisfaction and company growth. 

America’s Swimming Pool Company was recently named number 8 in the low investment category on the Forbes list of Best Franchises to Buy in 2019. Entrepreneur’s Franchise 500® ranked ASP as a Best Swimming Pool Maintenance Franchise to open in 2019. Franchise Times listed ASP as number 38 on its 2019 Fast & Serious List as a Smartest Growing Brand. We have also been recognized as a top franchise opportunity for veterans, a top home improvement franchise company, and one of the best home-based franchises. It’s no secret that we strive for excellence in every aspect of our business, and as a result, ASP continues to receive accolades year after year. 

How Important Are Company Awards?

When starting a pool business, is it important to look for a franchise that has been the recipient of prestigious awards? In an article published on called “Do Awards Really Do Anything for Your Company?”, the editorial staff cites research done by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology. The study found “…that more than 600 quality corporate award winners had 37 percent more sales growth and 44 percent higher stock price return than their peers.” As a company that has been recognized more than any other swimming pool service franchise in the nation, that’s good news for ASP. 

Meaningful awards have the power to propel your business forward. ASP’s shelf full of honors lets our customers know that we are a trustworthy brand that stands out in the pool service industry. They can serve as a source of motivation and a morale booster for franchisees, and offer a unique marketing opportunity. An award like the Inc. 5000 shows potential franchisees that ASP is a company that will put them on the path to success.  

Why Franchise With ASP?

Starting a pool business on your own is a tremendous undertaking. It can take months to figure out a business model that works and to start earning the profits you desire. This period of trial and error costs a significant amount of time, energy, and money. When you partner with ASP, you are backed by a credible brand with business models that are proven to work. 

ASP shows its dedication to the success of its franchisees by investing in their training and support. Whether you know all there is to know about swimming pools, or are just testing the waters for the first time, we have what you need to get started on the right foot. ASP franchisees learn about swimming pool service in Pool School, a unique training period held at the world’s most comprehensive pool service training facility. But our support does not end there. When starting a pool business with ASP, our ongoing support for the technical, operational, accounting, and bookkeeping aspects of your business is always available when you need it.

A Turnkey Investment 

A business with proven strategies and platforms in place is what every entrepreneur wants. ASP has what you need to set your franchise up for success. Our turnkey systems include integrated communications, a complete start-up kit for operations, ASP truck outfitting, and more. 

We also provide our unique software called PoolOps that allows our franchise owners to digitally track important business information. Through PoolOps, customers can count on receiving weekly reports detailing their pool’s maintenance and cleaning services. The reports include a record of the pool’s chemical balance, the products that have been used on the pool, and photos of the pool after it has been serviced. 

Franchisee Testimonials

Our franchisees are some of the happiest business owners in the nation. According to a survey done by Franchise Business Review, our franchise owners rank ASP with some of the top companies in the country for franchisee satisfaction. Their fulfillment when starting a pool business is a tribute to the resources, training, and support ASP offers to each and every one of its franchise owners. You don’t have to take our word for it, our franchisees can tell you themselves just how positive their experiences have been since starting a pool service franchise with ASP.

Bram and Karen Schad are ASP franchise owners in Ocala, Florida who won the 2015 Founder’s Club Award. They attribute a large part of their success to ASP’s unrivaled system of support.   

“The ASP franchise system has a proven business model for success. The most appealing aspect of joining the franchise system with ASP is the support, both technical and operational. The level of corporate support is very dependable. I looked at several other franchise concepts that offer similar business models, but ASP provided the most realistic, (non-pie in the sky) projections. The start-up costs were very reasonable. Anything is attainable, it just takes hard work and dedication. You get out what you put in, and ASP is a great team to be a part of.”

Clint Rowley is another owner with a success story after starting a pool business with ASP. His location in Mesa, Arizona was named the 2016 ASP Franchise of the Year. He says,

“…My experience [with ASP] has been nothing but stellar. I have a background in franchising, and I can tell you that this organization has it together. Their systems are well thought out and detailed. The marketing is effective and easy to use and deploy. The accounting training was top notch and gives the owners all the tools they need to know exactly how healthy their business is, no matter their financial background. The mentoring is detailed and supportive… We have beaten our goals that we set to achieve, and the future is only brighter… We have grown bigger than many of our competitors in one year that has been in business for over ten years.” 

You can learn more firsthand from our experienced franchisees as you move forward with us, but reading their testimonials can give you an idea of the benefits of ASP franchise ownership. Click here for more ASP franchisee testimonials. 

Interested in Starting a Pool Business?

If you like the idea of being your own boss while still enjoying the resources, reputation, and support of a national brand, America’s Swimming Pool Company could be the right fit for you. More than 100 franchisees have joined ASP since 2005, and we continue to grow through their hard work and dedication to customer service. Together, ASP and its franchisees are what have made the company the gold standard for swimming pool service providers. Join ASP, an 8-time Inc. 5000 Company, for a franchise opportunity that can open the door to a lifetime of rewards. 


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