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How to Start a Pool Cleaning Business that Stands Out

Swimming pool owners in Lakeland, FL are going to enjoy spending time in their pools more than ever this swimming season. America’s Swimming Pool Company is now open for business in Lakeland, and the new franchise is expected to thrive and grow just like the hundreds of other ASP franchises across the country. Stewart C. Vernon founded ASP in 2001 with the vision of creating a company that would stand out in an industry that struggled to meet customers’ needs. His goal was to build a brand that would dominate the pool industry by providing professional high quality swimming pool service that was also budget-friendly. Three years later, the ASP franchise model came to life and gave entrepreneurs a way to invest in a successful franchise with low entrance barriers. ASP is now the leading commercial and residential pool maintenance, repair, renovation, and remodeling company, and with plenty of new franchise opportunities available, our next success story could be about you. Read on to learn about our new franchise in Florida, as well as how to start a pool cleaning business with the most respected swimming pool service company in the nation.

A Look at Lakeland, Florida

The city of Lakeland is a perfect place for our new ASP franchise. Florida is one of the top states in America in terms of pool-ownership, which presents a wide market for a quality pool service business to expand. The weather is beautiful year-round, and with so much time to enjoy their pools, Floridians need to be sure their pool water is clean and safe. ASP of Lakeland is ready to provide superior pool services such as cleaning, repairs, and remodeling to customers who want their pools maintained without the hassle of doing it themselves.

Lakeland is close to both Tampa and Orlando, but has the neighborly feel of a small town. Residents have access to destinations that attract tourists from far and wide, such as Disney World, Universal Studios, and some of the best beaches in the world. Living there, you can get everything the big cities have to offer without having to deal with any of the traffic or crowds at home. Learning how to start a pool cleaning business in Lakeland has given one of our newest franchisees the opportunity to serve a community that has much to offer. The city is named for its 38 lakes and has many beautiful parks and walking trails for outdoor enjoyment. Downtown, you can shop the many small businesses and find fun local events. Because Lakeland is a growing city, the new ASP team there has the potential to serve many more pool owners in the years to come.

The Business Side of Lakeland

Lakeland has established itself as a “business friendly city”. With convenient access to ports, airports, interstates, and two larger cities nearby, Lakeland is a prime location to do business. While you can get all the franchise support you need from ASP, the Lakeland Chamber of Commerce also supplies a number of resources for the town’s business owners. The Chamber hosts a New Business 101 Class to help new entrepreneurs finalize their business plans and develop relationships with local mentors and other business owners. The value it places on its small businesses is just another reason why Lakeland is an ideal location for our new ASP franchise.

How to Start a Pool Cleaning Business with ASP

Our new franchise in Lakeland, FL is all set to provide outstanding pool service and in turn create a strong client base. But how does it all begin? If you are interested in being the owner of a reputable, successful business, ASP has the tools you need. Here’s a look at how the ASP franchise ownership process begins.

  • Learning About Each Other: Just as you need to know all about ASP, we want to take the opportunity to learn about you, your goals, and your strengths. You can learn about us through our FAQs and our Online Learning Center. Ask our team all of your questions on our one-on-one phone call as well.

  • Franchise Disclosure Document: We will review the FDD and the franchise agreement with you, and go over the necessary capital for your investment.

  • Meet the Team: We will introduce you to the ASP team at our corporate offices in Macon, GA. Afterwards, you will get the opportunity to speak with current franchise owners who learned how to start a pool cleaning business just like you.

  • Franchise Award: Next, you will be granted your own ASP territory and our letter of intent will contain the details of our partnership.

  • Sign the Agreement: The final step to owning your ASP franchise is to sign the franchise agreements and pay the fee. You will then be ready to learn everything you need to know in Pool School!

We’re With You Every Step of the Way

We mentor all of our new franchisees and provide you with a comprehensive training program before you get started. Some franchisors leave their new franchise owners high and dry as soon as their training period ends. But with ASP, you will continue to have our support whenever you need it. Not only do we provide you with a turnkey company complete with a proven business model, an integrated communication platform, and our PoolOps technology, we will be there to answer all of your questions as you settle in to ownership of your new company. We take the confusion, stress, and hassle out of learning how to start a pool cleaning business. Whether you are new to the pool industry or have years of experience, ASP is the company that will help you grow your franchise so you can enjoy the lifestyle you deserve.

Why ASP is One of the Best Franchises to Start

When you are investing your time and money into an endeavor that will affect your future, you don’t want to choose just any franchise. You will benefit from taking time to research your options so you can select a reputable business with a proven success rate. ASP franchisees have a 99 percent success rate, and our year-over-year rate of growth is 65 percent. With our established referral network and a brand name that is nationally known, the forecast for your ASP franchise is bright. ASP has been awarded time and again for our outstanding opportunities for entrepreneurs. Forbes ranked ASP as one of the top 10 Best Franchises to Buy in 2019, and we are listed on the Entrepreneur Franchise 500® as one of the fastest growing franchises in America yet again this year.

Speaking from Experience

You don’t have to figure out how to start a pool cleaning business all on your own. ASP franchisees are happy to share their experiences and advice that will help you understand what you can expect as a new franchise owner.

Miguel Macias spent 24 years serving our country in the Navy, and is now the owner of ASP Reno, NV. He and his team of pool technicians have experienced first hand the success the ASP business model promises. As the ASP 2015 Veteran’s Franchise Winner, Macias says his franchise has grown even faster than he expected. He explains:

“ASP offers an easy, proven, successful, and highly effective operations plan. From the marketing support, the professional truck wraps, direct mail, to pool ops (which by the way, our customers love!); all these things just scream to the customer: professional, serious business, reliable and accountable pool services. And of course, the support I’ve received from my coach and the ASP Team! What are you waiting for? It doesn’t get any better than this! Go ahead, dive in (pun intended), and become an ASP franchise owner!”

Miguel Macias is just one example of our hundreds of highly satisfied franchise owners. You can read about the experiences of other ASP franchisees here.

The Future is Brighter With ASP

Entrepreneurs who want to know how to start a pool cleaning business can find success in a partnership with ASP. It all goes back to when our founder, Stewart C. Vernon, envisioned ASP as the best swimming pool care company in the industry. Today that dream is a reality. As the provider of superior pool services including cleaning, maintenance, repairs, and remodels, ASP continues to outperform the competition year after year. The ASP franchise in Lakeland, FL is prepared to join the ranks with the rest of our exceptional franchises all over the U.S.

ASP is in search of qualified individuals who are interested in starting their own pool service franchise. If you want to be your own boss and still have access to valuable support and resources with one of the best franchises to start, ASP could be the opportunity for which you’ve been looking. Our team is ready to assist you in your journey to franchise ownership. We have ASP locations ready to launch in areas throughout the U.S. To find one near you, view our list of available territories here.


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Become a Swimming Pool Service Franchise Owner

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